Scientific American

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2009 Rates & Terms

2009 Advertising Rates

WORLDWIDE EDITION: Rate Base Circulation 665,000 Black & White Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 1X $50,800 $40,400 $33,700 $20,400 $12,600 3X $49,600 $39,500 $33,000 $19,700 $12,400 6X $48,200 $38,500 $32,100 $19,300 $12,000 12X $45,600 $36,400 $30,300 $18,300 $11,400 18X $43,200 $34,500 $28,800 $17,200 $10,800 24X $40,500 $32,600 $27,100 $16,300 $10,100 30X+ $38,000 $30,600 $25,300 $15,200 $9,500   Four Color Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 1X $76,100 $60,500 $50,600 $30,300 $19,000 3X $74,100 $59,100 $49,500 $29,600 $18,500 6X $72,300 $57,500 $48,100 $28,900 $18,100 12X $68,600 $54,500 $45,500 $27,500 $17,100 18X $64,600 $51,600 $43,200 $25,700 $16,100 24X $60,700 $48,300 $40,400 $24,400 $15,000 30X+ $57,000 $45,400 $37,900 $22,800 $14,400   DOMESTIC EDITION: Rate Base Circulation 575,000 Black & White Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 1X $45,000 $35,900 $29,900 $18,300 $11,000 3X $44,000 $35,100 $29,100 $17,900 $10,900 6X $42,700 $34,200 $28,400 $17,400 $10,500 12X $40,600 $32,600 $26,900 $16,400 $10,100 18X $38,400 $30,600 $25,500 $15,500 $9,500 24X $36,100 $28,900 $23,900 $14,700 $8,900 30X+ $33,900 $27,000 $22,600 $13,800 $8,500   Four Color Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 1X $67,400 $54,100 $45,000 $27,000 $16,800 3X $66,000 $52,600 $44,000 $26,600 $16,500 6X $64,400 $51,300 $42,700 $25,600 $16,100 12X $60,800 $48,700 $40,600 $24,300 $15,100 18X $57,400 $45,800 $38,400 $23,000 $14,500 24X $54,200 $43,200 $36,100 $21,500 $13,400 30X+ $50,700 $40,300 $33,900 $20,500 $12,500

INTERNATIONAL EDITION: Rate Base Circulation 90,000 Black & White Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 1X $14,500 $11,700 $9,700 $5,800 $3,600 3X $14,100 $11,400 $9,600 $5,700 $3,400 6X $13,800 $10,900 $9,300 $5,600 $3,300 12X $12,900 $10,400 $8,800 $5,100 $3,200 18X $12,300 $9,900 $8,400 $4,900 $2,900 24X $11,700 $9,300 $7,700 $4,700 $2,800 30X+ $10,800 $8,600 $7,400 $4,500 $2,700   Four Color Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 1X $21,600 $17,400 $14,500 $8,800 $5,500 3X $21,000 $17,000 $14,100 $8,500 $5,400 6X $20,600 $16,500 $13,800 $8,400 $5,000 12X $19,400 $15,600 $12,800 $7,900 $4,900 18X $18,400 $14,800 $12,300 $7,500 $4,700 24X $17,200 $14,000 $11,700 $7,100 $4,500 30X+ $16,300 $13,100 $10,800 $6,600 $4,200   EUROPEAN EDITION: Rate Base Circulation 60,000 Black & White Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 1X $12,300 $10,000 $8,000 $5,000 $3,200 3X $12,000 $9,700 $7,900 $4,900 $3,000 6X $11,800 $9,500 $7,700 $4,800 $2,900 12X $11,000 $9,000 $7,400 $4,600 $2,800 18X $10,400 $8,600 $6,900 $4,400 $2,600 24X $9,900 $8,000 $6,500 $4,200 $2,400 30X+ $9,200 $7,500 $6,100 $4,000 $2,300   Four Color Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 1X $18,300 $14,700 $12,200 $7,500 $4,700 3X $17,900 $14,400 $11,900 $7,400 $4,600 6X $17,400 $14,000 $11,700 $7,100 $4,500 12X $16,600 $13,300 $10,900 $6,600 $4,300 18X $15,600 $12,500 $10,300 $6,300 $4,100 24X $14,700 $11,900 $9,700 $6,000 $3,900 30X+ $13,800 $10,900 $9,200 $5,600 $3,400

Back Cover: 25% premium 2nd Cover: 25% premium Bleed Charge: 15% (no charge for gutter bleed). Rates for special advertising units, insert cards and furnished inserts are available. 20% surcharge for matched or fifth color (full pages only). Back Cover and 2nd Cover available Worldwide, Domestic and International editions only.

General Rate Policy