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Press Release October 22, 2009

Scientific American boosts board of advisers


Scientific American welcomes 35 distinguished scientists, academics, and entrepreneurs to its Board of Advisers. Acting Editor-in-Chief Mariette DiChristina introduces the new Board of Advisers in the November issue of Scientific American, published online this week.

The advisers will give Scientific American feedback on story proposals and manuscripts; they are at once a source of inspiration and a reality check to ensure Scientific American covers the best in science. DiChristina says, "I personally hope that they will critique and challenge us as well, holding us up to the kind of scrutiny that every endeavor requires to excel."

The gravitas of the Board of Advisers underlines Scientific American's commitment to accurately and accessibly reporting insights from scientists and key opinion leaders. "The researchers who author articles for us are at the pinnacles of their fields," says DiChristina in the November issue. Founded in 1845, over its history Scientific American has published articles by more than 120 Nobel laureate authors including Albert Einstein, Francis Crick, Stanley Prusiner and Richard Axel. This close collaboration between Scientific American staff and expert contributors is the bedrock of Scientific American's unique offering amongst consumer science magazines.

Advisers include: Nobel Laureates David Gross and Steven Weinberg; Astronomer Royal and President of the Royal Society Lord Martin Rees; Executive Director of the National Center for Science Education Eugenie C. Scott; cyberlaw expert Lawrence Lessig; George M. Church, who initiated the Personal Genome Project, and many other thought leaders and eminent scientists

The 35 new advisers join existing Board members Rita Colwell, Danny Hillis, Vinod Khosla, M. Granger Morton, Lisa Randall and George M. Whitesides. Together they will "as friends of the magazine, assist in our mission of being ... the best source for information about science and technology advances and how they will affect our lives," DiChristina writes. "In responding to my invitation, many of the advisers reacted with warm words about Scientific American, telling me how it had inspired them as readers or reminding me of its critical role in informing the public."


About Nature Publishing Group (NPG):
Nature Publishing Group (NPG) is a publisher of high impact scientific and medical information in print and online. NPG publishes journals, online databases and services across the life, physical, chemical and applied sciences and clinical medicine.

Focusing on the needs of scientists, Nature (founded in 1869) is the leading weekly, international scientific journal. In addition, for this audience, NPG publishes a range of Nature research journals and Nature Reviews journals, plus a range of prestigious academic journals including society-owned publications. Online, nature.com provides over 5 million visitors per month with access to NPG publications and online databases and services, including Nature News and NatureJobs plus access to Nature Network and Nature Education's Scitable.com.

Throughout all its businesses NPG is dedicated to serving the scientific and medical communities and the wider scientifically interested general public. Part of Macmillan Publishers Limited, NPG is a global company with principal offices in London, New York and Tokyo, and offices in cities worldwide including Boston, Buenos Aires, Delhi, Hong Kong, Madrid, Barcelona, Munich, Heidelberg, Basingstoke, Melbourne, Paris, San Francisco, Seoul and Washington DC. For more information, please go to www.nature.com.

About Scientific American
Scientific American is at the heart of Nature Publishing Group's consumer media division, meeting the needs of the general public. Founded in 1845, Scientific American is the longest continuously published magazine in the U.S. and the leading authoritative publication for science in the general media. Together with scientificamerican.com and in translation in 14 languages around the world, it reaches more than 5 million consumers and scientists. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany. Scientific  Americanwon a 2011 National Magazine Award for General Excellence. For more information, please visit www.scientificamerican.com.


FOR MORE INFORMATION CONTACT:

Grace Baynes
Corporate Public Relations, Nature Publishing Group
Tel: +44 (0)20 7014 4063
Email: g.baynes@nature.com

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