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Press Release June 22, 2011

Scientific American appoints Vice President, Digital Solutions

Scientific American is pleased to announce the appointment of Wendy Elman, Vice President, Digital Solutions. In the new position, Elman will work with the editorial, marketing, and technology departments to bring digital products to market in addition to expanding the Scientific American brand reach across the web, mobile and social media.

"I am very excited to be joining Scientific American at a time of great innovation in science and technology," said Elman. "The emerging channels available offer significant opportunities to grow our business by informing and interacting with science enthusiasts and consumers seeking solutions worldwide."

"Wendy has vast expertise, fresh ideas and is a great addition to our team," said Mike Florek, Executive Vice President of Scientific American. "I look forward to working with her as she leads the strategy and development of digital products and services for Scientific American."

Elman has over 15 years experience launching digital business ventures and managing integrated cross-channel sales and marketing. Prior to joining Scientific American, Wendy worked as a Senior Consultant in publishing, media and multi-channel retail. She has also held a number of senior management positions including VP, Global Marketing at and Director of eCommerce and Consumer Marketing at Scholastic.

About Scientific American

Founded in 1845, Scientific American is the award-winning authoritative source for the science discoveries and technology
innovations that matter. The longest continuously published magazine in the U.S., it is translated into 14 languages, and reaches a global audience of more than 6 million. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany. Scientific American is at the heart of Springer Nature’s consumer media division, meeting the needs of the general public. Springer Nature is a leading global research, educational and professional publisher, home to an array of respected and trusted brands providing quality content through a range of innovative products and services. For more information, please visit


Rachel Scheer
Head of Communications, USA, Nature Publishing Group
Tel: (212) 451-8569

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