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Press Release April 12, 2011

W.H. Freeman and Scientific American reinvent science textbook to inspire non-science majors


Today marks the release of "Biology for a Changing World", a new textbook written to help raise science understanding and knowledge for non-science majors. "Biology for a Changing World" is the first in an innovative new series of journalistic-based science textbooks for non-science majors. The textbook series is a partnership between leading science publisher W.H. Freeman and sister publication Scientific American.

"'Biology in a Changing World' is written specifically for the uninterested non-majors biology student," said Marc Mazzoni, senior editor at WH Freeman and former high school biology teacher. "The goal of the authors and editorial team, right from the start, has been to engage students, to show them why basic science knowledge is so important. Science is not a bunch of facts — science is knowledge that will impact their decisions as everyday citizens."

"Scientific American is known for its ability to make complex science, medicine and technology accessible and engaging in its articles and visuals," said Jeremy Abbate, Director of Global Media Solutions at Scientific American. "It is a pleasure for us to work with W.H. Freeman to help create this series. We hope that these textbooks will make science more approachable and exciting both in and outside of the classroom."

"Biology for a Changing World" is written and developed by two professors and two science journalists. The textbook features four biology units — chemistry, genetics, evolution and ecology — and combines relevant news stories to convey basic science concepts plus Scientific American-styled infographics to further explain the concept. A complete list of the topics covered in the textbook is available at: www.whfreeman.com/SABiologyPreview.

Traditional academic supplements are included, organized around learning objectives. Learning objectives allow instructors to tie the textbook and supplements directly to their state and school standards, making it easier for them to assess how well their students understand the material. The supplements program will also include a new electronic assessment resource tool called LearningCurve, an adaptive quizzing system geared at helping students understand the misconceptions they may have about a particular topic.

The biology textbook is available now and can be ordered as a bound, loose leaf or e-book form. Future titles in the series will include Environmental Studies and Psychology textbooks.


About W. H. Freeman
W. H. Freeman collaborates closely with top researchers and educators to develop superior teaching and learning materials for the sciences. Our motto is: We know that a dedicated instructor and the right textbook have the power to change the world—one student at a time. We are committed to superior quality, discerning editorial vision and long standing commitment to education. For more information, visit: www.whfreeman.com.

About Scientific American
Scientific American is at the heart of Nature Publishing Group's consumer media division, meeting the needs of the general public. Founded in 1845, Scientific American is the longest continuously published magazine in the U.S. and the leading authoritative publication for science in the general media. Together with scientificamerican.com and in translation in 14 languages around the world, it reaches more than 5 million consumers and scientists. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany. Scientific  Americanwon a 2011 National Magazine Award for General Excellence. For more information, please visit www.scientificamerican.com.


FOR MORE INFORMATION CONTACT:

Rachel Scheer
Corporate Public Relations Manager, Nature Publishing Group
Tel: (212) 451-8569
Email: r.scheer@us.nature.com

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