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Press Release June 06, 2011

Stone America Announces Licensing Agreement Between Scientific American And Edu-Science (H.K.) Limited For Educational And Science Toy Collection


EAST RUTHERFORD, NJ June 6, 2011 - Stone America Licensing (www.stoneamerica.com), one of the nation's leading licensing firms, announced today the multi-year licensing agreement between leading educational science toy manufacturer, Edu-Science (H.K.) Limited with Scientific American (www.scientificamerican.com).

Founded in 1845, Scientific American is the longest continuously published magazine in the US and the leading authoritative publication for science in the general media. In 2011, the magazine was honored in the 2011 National Magazine Awards - the "Oscars" of the magazine industry - winning in the General Excellence category.

Edu-Science anticipates launching the collection of educational science toys ranging from "Science Fair Projects" to "How Things Work Today" at the Hong Kong Toy Presentation and American International Toy Show at Dallas in October.

"As the pioneer of educational toys, Edu-Science believes that a Scientific American branded toy line will make exploring and learning fun for children. The toys will be distributed internationally to all retail channels," said Frank Tsang, CEO of Bowen Hill, subsidiary of Edu-Science Group.

"Scientific American is committed to making science accessible and relevant to learners of all ages. We look forward to working with Edu-Science to create toys that bring the fun of science to life," said Diane McGarvey, Director of Ancillary Products at Scientific American.

Scientific American and its parent organization, Nature Publishing Group, are members of Change the Equation, a CEO-led public-private partnership to cultivate widespread science, technology, engineering and math (STEM) literacy in the United States. In May 2011, Scientific American launched three educational initiatives including Bring Science Home, a free month-long online series of fun science activities that parents and kids can do together.

Scientific American continues to seek licensees in categories to include, but not limited to: consumer electronics, exploration equipment, publishing, gadgets, desktop accessories and additional merchandise categories.


About EDU-SCIENCE:
EDU-SCIENCE (H.K.) LIMITED is one of the leading companies in educational toys with over 20 years of experience. Their strengths include Optical Science, Aviation Science, Science Kits, Education and Electronics. Tree of Knowledge (H.K.) Limited is a subsidiary of EDU-SCIENCE (H.K.) LIMITED. It has been specializing in producing scientific experiment kits for over 20 years.

About Stone America Licensing:
Stone America Licensing, one of the nation's premier full-service licensing firms, specializes in enhancing brand equity for some of the world's leading companies, individuals, trademarks and logos. Stone's unique approach maximizes brand potential through total licensing and merchandising solutions that turn brand equity into profit centers for its clients, while upholding brand integrity. Stone America has extensive experience in branded trademark extension licensing and has been involved in licensing of many Fortune 100 brands.

The company's current client list includes: Laura Ashley, Little Miss Matched, University of Oxford, Carte Blanche Greetings "Me to You" and "My Blue Nose Friends", Yak Pak, Pet Head, Kampgrounds of America, StinkyKids, Paris Blues, Norman Rockwell, Lexani, Mel's Drive-In, Scientific American, International Truck & Engine, Z. Cavaricci, TKO, and Jarden: Patton, Health o meter, Holmes.

About Scientific American
Scientific American is at the heart of Nature Publishing Group's consumer media division, meeting the needs of the general public. Founded in 1845, Scientific American is the longest continuously published magazine in the U.S. and the leading authoritative publication for science in the general media. Together with scientificamerican.com and in translation in 14 languages around the world, it reaches more than 5 million consumers and scientists. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany. Scientific  Americanwon a 2011 National Magazine Award for General Excellence. For more information, please visit www.scientificamerican.com.


FOR MORE INFORMATION CONTACT:

Kerri Zupp
Stone America Licensing
Tel: 201.964.2418
Email: kzupp@stoneamerica.com

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