Scientific American Appoints Stone America As Exclusive Licensing Agent

Scientific American Signature Collection to Include Consumer Electronics, Exploration Equipment, Apparel, Toys & Games, Gadgets and More

Stone America Licensing (www.stoneamerica.com), one of the nation's leading licensing firms, announced today the company has been appointed exclusive licensing agent by the world's premier science and technology consumer media brand, Scientific American (www.scientificamerican.com). Founded in 1845, Scientific American is the oldest continuously published magazine in the U.S., delivering the most important developments in modern science, medicine and technology to more than 3 million readers worldwide each month. Over 140 Nobel laureates have contributed to the magazine, helping drive Scientific American's power to inspire, spark new ideas, shift paradigms and expand visions for the future.

Stone America will offer manufacturers and retailers the right to license apparel, toys & games, consumer electronics, exploration equipment, publishing, gadgets, desktop accessories and additional merchandise categories.

"Our partnership with Stone America enables us to leverage the valuable equity that Scientific American possesses with our current audience, and introduce a broader range of consumers to our brand. We are confident that Stone America will help us achieve this without diminishing the reputation and respect that Scientific American has built over its history," says Steven Inchcoombe, President of Scientific American and Managing Director of Nature Publishing Group.

"Consumers of all ages recognize Scientific American as a pre-eminent authority on science and technology, and we see tremendous opportunities for the brand with a wide range of products from toys & games to professional equipment to educational products," says Robert Stone, President of Stone America Licensing. "The beauty of Scientific American is it brings with it credibility and trust to both consumers and retailers."

About Scientific American
Scientific American is at the heart of Nature Publishing Group's newly formed consumer media division, which focuses on the needs of the general public. Founded in 1845, Scientific American (www.scientificamerican.com) is the longest continuously published magazine in the U.S. and the premier science publication in consumer media.

Scientific American delivers authoritative and thought-provoking content to more than 3 million readers worldwide. Much admired for its ability to make complex science, medicine and technology accessible in its articles and visuals, Scientific American has published articles by more than 140 Nobel laureate authors (more than any other consumer magazine), including Albert Einstein, Francis Crick, Stanley Prusiner and Richard Axel.

Scientific American published its first foreign edition in 1890, and in 1979, was the first Western magazine published in the People's Republic of China. Today, Scientific American is published in 15 foreign-language editions with a total circulation of nearly 1 million worldwide. Other titles include Scientific American Mind, the bimonthly magazine of psychology and neuroscience, and Spektrum der Wissenschaft in Germany. Nature Publishing Group (NPG) is a publisher of high impact scientific and medical information in print and online. NPG publishes journals and magazines, online databases and services across the life, physical, chemical and applied sciences and clinical medicine.

Throughout all its businesses NPG is dedicated to serving the scientific and medical communities and the wider scientifically interested general public. Part of Macmillan Publishers Limited, NPG is a global company with principal offices in London, New York and Tokyo, and offices in cities worldwide including Boston, Buenos Aires, Delhi, Hong Kong, Madrid, Barcelona, Munich, Heidelberg, Basingstoke, Melbourne, Paris, San Francisco, Seoul and Washington, D.C. For more information, please go to www.nature.com.

About Stone America Licensing
Stone America Licensing, one of the nation's premier full-service licensing firms, specializes in enhancing brand equity for some of the world's leading companies, individuals, trademarks and logos. Stone's unique approach maximizes brand potential through total licensing and merchandising solutions that turn brand equity into profit centers for its clients, while upholding brand integrity. Stone America has extensive experience in branded trademark extension licensing and has been involved in licensing of many Fortune 100 brands. The company's current client list includes: Laura Ashley, Bed Head TIGI, Nadia Gellar, Paris Blues, International Truck & Engine, Kampgrounds of America, Under the Canopy, Jennifer Love Hewitt, Anchor Hocking, Andy Capp, JLG, Amy Diamond, University of Oxford, Norman Rockwell, School of Rock, Ne-Yo, David & Goliath and MushaBelly.