Tom Hanks, Reggie Jackson and Usher are among the celebs to join Sony's chief executive onstage at CES
Intel and others are developing the technology to make less costly, child-friendly PCs
"It seems like we've entered a time of reduced expectations," Steve Ballmer told a packed ballroom on the eve of this year's CES
The chairman discusses the future of robotics, emerging technologies and life after Microsoft
Editor’s note: I will be Twittering and blogging from CES this week. To follow my posts, visit my Twitter page, Scientific American ’s Twitter page and Scientific American.com ’s 60-Second Science blog.
Companies marketing their products and services are going green, whether they're selling cars, computers or televisions. One need look no farther than last week's Consumer Electronics Show (CES) in Las Vegas, where new products carted out invariably had a smaller carbon footprint than anything introduced a year ago.
Editor’s note: I will be Twittering and blogging from CES this week. To follow my posts, visit my Twitter page, Scientific American’s Twitter page and ScientificAmerican.com’s 60-Second Science blog.
LAS VEGAS, NEV.—Ailing automakers are using every edge they can when it comes to selling their product, particularly as consumers hunker down for a lean 2009.