Features

• Buy This

  Companies spend billions on marketing campaigns, but neuroscientists could someday determine which ads best capture consumers' attention

  Annette Schäfer   | June 1, 2005  |

• Stopping the Bullies

  School can be torture for children who are targeted by abusive students

  Mechthild Schäfer   | June 1, 2005  | 1

• Your Own Hall of Memories

  Want to improve your recall? Borrow a trick from the Greeks and Romans

    | June 1, 2005  | 1

• Head Attack

  You're late, the traffic is a nightmare and you're yelling at the kids to stop fighting in the back. Is your mental stress putting you at greater risk for a heart attack?

  Michael Feld and Johann Caspar Rüegg   | June 1, 2005  |

• Natural-Born Liars

  Why do we lie, and why are we so good at it? Because it works

  David Livingstone Smith   | June 1, 2005  | 19

• Signing Gets a Scientific Voice

  Sign language is as rich and complex as spoken communication, probably because the brain creates and deciphers it in the same way

  Jens Lubbadeh   | June 1, 2005  |

• A Great Attraction

  Magnetically stimulating the brain could lift depression and perhaps even boost creativity, but questions remain

  Hubertus Breuer   | June 1, 2005  |

• The Truth and the Hype of Hypnosis

  Though often denigrated as fakery or wishful thinking, hypnosis has been shown to be a real phenomenon with a variety of therapeutic uses--especially in controlling pain

  Michael R. Nash and Grant Benham   | June 1, 2005  |

• The Quest of Christof Koch

  For this mountain-climbing neuroscientist, explaining consciousness is the ultimate extreme sport

  David Dobbs   | June 1, 2005  | 2

• True Crimes, False Confessions

  Why do innocent people confess to crimes they did not commit?

  Saul M. Kassin and Gisli H. Gudjonsson   | June 1, 2005  | 1

• Sweet Dreams Are Made of This

  What are dreams? Why do we have them? The answers are as intriguing as dreams themselves

  Gerhard Klösch and Ulrich Kraft   | June 1, 2005  | 3