The best actors, directors and screenwriters receive Oscars; the top scientists, Nobel Prizes. Society doles out a multitude of awards every year to celebrate the creative achievements of individuals. Such events feed a popular conception that creativity is a gift only certain people possess and constitutes the apotheosis of individuality. Albert Einstein once observed, “Everything that is really great and inspiring is created by the individual who can labor in freedom.” In these terms, groups and the straitjacket of mainstream society are often thought to spell death for creativity. Many see the notion of group creativity as an oxymoron.