Athletes find themselves “in the zone.” Professors become “lost in thought.” Meditators get absorbed “in the moment.” Can humans really lose their awareness of self when they are powerfully caught up in an experience? Neurobiologists Ilan I. Goldberg, Michal Harel and Rafael Malach of the Weizmann Institute of Science in Rehovot, Israel, assert there is neural evidence to answer in the affirmative.