The surest way to a woman’s heart may be through her ears. In a study published in the July issue of Psychology of Music, researchers at the University of Southern Brittany in France exposed single 18- to 20-year-old women to either music with romantic lyrics or neutral lyrics while they waited to complete a taste test with a 20-year-old male research assistant posing as another student volunteer. During a break, the male confederate asked the female participants for their phone number. Fifty-two percent of the women who heard romantic music said yes compared with only 28 percent who heard neutral music—something to think about next time you’re playing the jukebox.
This article was originally published with the title "Love Is in the Air: Romantic Tunes Boost Dating Odds" in SA Mind 21, 5, 7 (November 2010)