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Stories by John Matson

Twitter over ad, take on Big Pharma--And win">
The Sciences

"Motrin moms," a-Twitter over ad, take on Big Pharma--And win

Hell apparently hath no fury like a Motrin mom scorned. It began innocently enough—a painkiller ad targeted to aching moms. But seems the spot touched a nerve in the ever-growing blogging mom community, drawing heat for claims that ibuprofen (brand name Motrin) could help cure the pain in the neck, not to mention back and shoulders, caused by carrying a baby in a sling, wrap or "schwing."

Scores of angry moms took to Twitter to slam the ad's flip tone (the narrator brags that toting her baby "close to the bod .....

November 17, 2008 — John Matson
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