Do graphic warning labels on cigarette packages really deter people from lighting up?
We like hues that we associate with pleasant things
Research confirms that women tend to apologize much more frequently than men do, but there's a curious twist as to why this is the case. Christie Nicholson reports
Subjects varied their estimates of the calorie content of a food depending on the assumed negative or positive healthful qualities of the food item they had previously been shown--with weird consequences...
Gestures reveal subconscious knowledge and cement new ideas
A new study shows that the overheard half of cell phone dialogue can steal our attention from other tasks, with potentially dangerous outcomes
New case studies focus on rare illusory body perceptions that could answer questions about how we maintain a "self"
Buying eco-friendly products might make you more likely to behave badly later on
We only consider scientists to be experts when their argument is in line with our own previously held beliefs. Christie Nicholson reports
Differences in people's ability to gauge their own accuracy may be linked to having more volume--and more connections--in the prefrontal cortex
The sense of touch helps children to ground abstract ideas in concrete experiences
Elderly people with loss of executive function--lessening of inhibitions--are more likely to offer useful, but tactless, advice. Christopher Intagliata reports
Certain kinds of physical and emotional pain share a neural pathway that responds to acetaminophen
An illicit drug shows promise as a treatment for post-traumatic stress disorder
Given a choice of two snacks, study subjects picked the one they looked at slightly longer. Christopher Intagliata reports
Less neuroticism and more extroversion may be at the root of patients' improvement
The tools used by the commercial industry to detect our thoughts and brain states are very different, and somewhat limited, compared with those used in the research lab. Christie Nicholson reports...
Undergrads indicated a willingness to pay a premium for goods they could touch rather than merely look at on a Web page. Christopher Intagliata reports
Reviews and recommendations from the September/October 2010 issue of Scientific American MIND
An experiment tracking mice for 43 generations finds that progeny of those that initially were more active are spending three times as much time on the training wheel as the progeny of the initially more sedentary mice...