Concern about pollinator declines has increased in recent years, and, where pollinator status has been monitored over time, scientists are seeing some dramatic reductions in numbers. For most pollinators, however, there are simply no baseline data available to allow for an evaluation of changes in abundance. Beespotter is a Web-based partnership between the professional science community and citizen scientists—starting in Illinois exclusively but with the goal of spreading nationwide—to meet a critical need for data collection and to provide opportunities for the public to learn more about these ecologically essential organisms.

Species in the family Apidae—honey bees and bumble bees—are ideal subjects for citizen-scientist contributions to experimentation and data collection. Because of their striking coloration and readily recognizable shape and behavior, as well as their relatively large size (at least as far as insects are concerned), honey bees and bumble bees are far more easily "spotted," photographed, and identified based on color pattern than most of the other 3,500+ species of bees in North America.

There is currently no systematic nationwide effort to document pollinator status in North America beyond the U.S. Department of Agriculture's (USDA) National Agricultural Statistics Service (NASS) annual survey of honey bees used for honey production. The goals of Beespotter are to engage citizen scientists in data collection to establish a baseline for monitoring population declines, to increase public awareness of pollinator diversity, and enhance public appreciation of pollination as an ecosystem service. The use of photography for identification, instead of the net, pin, and spreading board of traditional entomology, is consistent with the goal of preserving bee diversity and enhancing pollinator appreciation.