Scientific American Mind Scientific American Mind

Demographics

Readership

Female57%
Male43%

Circulation

Distribution130,000
- Newsstand54%
- Subscription46%
Readers Per Copy4.2
Total Audience546,000

Median Age

Median Age: 44 years
18 – 3432%
25 – 5459%
35 – 5439%

Employment

Employed65%
Professional/Managerial39%

Education

Attended/Graduated College +80%

Income

Median HHI $73,045
$60,000+60%
$75,000+49%
Own a Home70%
Median Home Value$216,578

Source: MRI Fall 2011, Publisher’s Estimate

 

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