Scientific American Mind Scientific American Mind

BINDERY

Saddle-stitch

BOOK TRIM

8-1/8" x 10-3/4"

PRINTING METHOD

Offset

PAPER

Cover is 100#, #2 sheet Text is 38#, #5 sheet

WE ADHERE TO SWOP SPECIFICATIONS

Supply single page digital files [see specifications] along with two SWOP3 certified digital proofs of that file

PROOFS

SWOP3 CERTIFIED

Proofs Only for color guidance [ie, Kodak Approval or go to www.swop.org for other options].

All proofs should represent actual size, content and color of ad.

Include SWOP color & gray balance control bars, and proofing system identification. No soft proofs such as pdfs.

PAGE DIMENSIONS

[in inches]

BOOK TRIM SIZE

8-1/8 x 10-3/4

NON-BLEED
  • Spread: 15 x 10
  • Full page: 7 x 10
  • 2/3 Vertical: 4-1/2 x 9-1/2
  • 1/2 Horizontal: 6-3/4 x 4-1/2
  • 1/3 Vertical: 2-1/8 x 9-1/2
  • 1/3 Square: 4-1/2 x 4-5/8
  • 1/6 Vertical: 2-1/8 x 4-5/8
BLEED

[Keep live matter .25 inches from any edge of the book trim size]:

  • Spread: 16-1/2 x 11
  • Full page: 8-3/8 x 11
  • 2/3 Vertical: 5-1/4 x 11
  • 1/2 Horizontal: 8-3/8 x 5-1/2
  • 1/3 Vertical: 3 x 11

PDF/X-1A

Compliant Files [Preferred]
  • Files must be pre–flighted before submission to SCIENTIFIC AMERICAN, especially overprint settings. Any PDF that does not pass our inspection will be rejected and must then be resupplied by the advertiser.
  • Files should not include screening parameters or dot shape.
  • Only compression compliant with PDF/x-1a standards accepted.
  • Safety: live matter should be .25” in from trim on all sides.
  • No RGB, LAB or embedded color profiles (i.e. ICC profiles).
  • Offset crop and registration marks by 13 pts.
  • 100% black-only elements should be set to overprint.
  • Do not set white to overprint.
  • Four-color solids must not exceed SWOP total tonal density of 300%.

Other Acceptable Formats

Native Application Files
Page Layouts
  • InDesign CS5.5 or earlier, Quark 8.0
Artwork
  • Photoshop CS5.1 and Adobe Illustrator CS5.1 or earlier [We cannot accept Illustrator 9 files]

Other Requirements

  • All layered native files must be flattened.
  • Create document to trim size and extend bleed at least 1/8” beyond page edge
Fonts
  • Supply only fonts used in document
  • Do not apply style attributes to basic fonts in layout program
  • Postscript Type 1 & OpenType accepted.
  • No Multiple Master or TrueType fonts.
Color
  • All color in layout application must be set to CMYK, [Unless printing a spot or 5th color]
  • RGB & Pantone colors must be converted to CMYK.
Art
  • TIFF or EPS only
  • All art/scans must be CMYK, Grayscale or Bitmap. [No JPEG, GIF, or other method of compression]
  • 300 DPI [dots per inch] for continuous tone
  • 1200 DPI for linework
  • Four-color solids must not exceed SWOP total tonal density of 300%
  • Supply only the images and fonts [both screen and printer] used in the document
  • All traps must be set to Knockout or None
File Naming
  • Keep file names less than 16 characters in length
  • Letters, numbers, and underscores are OK
  • Avoid special characters like @, !, #, &, etc.

Acceptable Media

[Mac Platform]
  • CD-ROM or DVD
  • Supply media with a printed list of disk contents and provide address if return of media is required

Electronic Receipt Capabilities

For Advertisers Sending in Print Ads.:

Host - http://eagleray.nature.com/index.php
User ID - sciamprint
Password - sciamads
(all words are case-sensitive)

For Advertisers Sending in Tablet Ads.

Host - http://eagleray.nature.com/index.php
Username - sciamdigital
Password - sciamads
(all words are case-sensitive)

ADDITIONAL INSTRUCTIONS

DIGITAL SPECIFICATIONS

Silvia De Santis
Prepress/Quality Manager
t: 212.451.8455
e: sdesantis@sciam.com

INSERTION ORDERS

May Jung
t: 212.451.8893
e: mjung@sciam.com

PRINTING MATERIALS & MATERIAL EXTENSIONS

Carl Cherebin
Ad Production Manager
t: 212.451.8843
f: 212.755.3034
e: ccherebin@sciam.com

Scientific American
One New York Plaza, Suite 4500
New York, NY 10004

INSERTS TO

Quad Graphics
2300 Brown Avenue
Waseca, MN 56093
Attn: Jody Ebnet

 

Download Scientific American MIND Media Kit (PDF)