Readers
That’s roughly 6 times the population of Manhattan.
Scientific American has 3.5 million print and tablet readers worldwide, 5.5 million global online unique visitors monthly, a social reach of 3.5 +million and is translated into 14 languages.
(Or 3 times the population of Chicago. Or 11 times the population of San Francisco. Either way, it’s a lot of people.)
And in our case, Quality and Quantity aren’t mutually exclusive:
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Our readers are highly engaged. They spend 63 minutes on average with each issue.
This ranks #2 among measured publications.
(MRI Fall 2013)
They’re also educated.
We’re in the top 10 among MRI measured publications
for readers with college degrees and #4 in postgraduate education.
(MRI Fall 2013)
Which explains why 19% of them are in the C-Suite.
Where they have substantial knowledge, influence, & buying power.
Our readers, vs. readers in competitive publication websites, are 4-6 times more likely to influence business spending across many key areas.
In fact, we’re #1 for reaching “tech-thusiasts.”
Tech-thusiasts own and use new technology. They are apt to buying the latest devices.
(MRI Fall 2013)
But our readers also have a wide array of interests.
Scientific American readers spend more, on average, than other affluents on:
MMR 2013
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38% more likely Entertainment & Electronics.png)
37% more likely Apparel & Accessories.png)
30% more likely Business & Leisure Travel.png)
76% more likely Home & Garden.png)
11% more likely Education & Schools.png)
23% more likely Watches & Jewelry.png)
23% more likely Health & Wellness.png)
250% more likely Artwork & Collectibles.png)
238% more likely Charitable Donations
31% more likely Organic/Eco-Friendly Products
24% more likely Vehicles
