We will only use the personal data gathered over this website as set out in this policy. Below you will find information on how we use your personal data, for which purposes your personal data is used, with whom it is shared and what control and information rights you may have.
I. Summary of our processing activities
We publish magazines, eBooks, news and data. Some of this material is freely available, some of it is only available to subscribers. The following summary offers a quick overview of the data processing activities that are undertaken on our website. You will find more detailed information under the indicated sections below.
- When you visit our website for informational reasons without setting up an account, only limited personal data will be processed to provide you with the website itself (see III).
- If you are identified as belonging to a customer organization then we collect information in order to be able to provide usage reporting to that customer.
- In case you register for one our services or subscribe to our newsletters, further personal data will be processed in the scope of such services (see IV and V).
- Furthermore, your personal data will be used to provide you with relevant advertising for our services and products (see VII) and for statistical analysis that helps us to improve our website (see VIII). Additionally, we improve your website experience with third party content (see IX).
- Your personal data may be disclosed to third parties (see X) that might be located outside your country of residence; potentially, different data protection standards may apply (see XI).
- We have implemented appropriate safeguards to secure your personal data (see XII) and retain your personal data only as long as necessary (see XIII).
- Under the legislation applicable to you, you may be entitled to exercise certain rights with regard to the processing of your personal data (see XIV).
- Personal data: means any information relating to a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, or an online identifier.
- Processing: means any operation which is performed on personal data, such as collection, recording, organization, structuring, storage, adaptation or any kind of disclosure or other use.
III. Informational use of the website
When you visit our website for informational reasons, i.e. without registering for any of our provided services listed under IV and without providing us with personal data in any other form, we may automatically collect additional information about you which will contain personal data only in limited cases and which is automatically recognized by our server, such as:
Examples might include:
- your IP address;
- your device type, name and IDs;
- the date and time of your requests;
- the content of your requests;
- information on your browser version;
- your screen resolution;
- information on your operating system, including language settings.
We use such information only to assist us in providing an effective service (e.g. to adapt our website to the needs of your device or to allow you to log in to our website), and to collect broad demographic information for anonymized, aggregated use.
If you are identified by IP or equivalent method as belonging to a customer organization such as university or a company then we will also collect the identity of that organization and use it to create usage reports which show the organization how much of the content we publish is being read by their students, members or employees. This information does not contain anything related to a personal login unless (a) you are a nominated administrator for that organization or (b) your organization specifically requires it as a part of a usage-based access contract.
The personal data automatically collected is necessary for us to provide the website, Article 6 sec. 1 sent. 1 lit. b GDPR, and for our legitimate interest to guarantee the website’s stability and security, Article 6 sec. 1 sent. 1 lit. f GDPR.
IV. Registration for our services
Access to subscription content is provided via a variety of mechanisms such as IP site licenses, login via third party federated identity providers or by an personal account with us. If your access to our content is provided by an organization or an institution like a university or a company then they choose the access method on your behalf. A personal account is required to purchase content directly from us, or to receive personal services like newsletters and alerts.
If you need to create a personal login with us then we will store and process the following:
- Information (such as your name, user name and email address) that is provided by registration;
- Information in connection with an account sign-in facility (e.g. log-in and password details);
- Communications sent by you (e.g. via e-mail or website communication forms).
The information that is necessary for the performance of the service is labelled accordingly. All further information is provided voluntarily.
We will process the personal data you provide to:
Examples might include:
- Identify you at sign-in;
- Provide you with the services and information offered through the website or which you request;
- Administer your account;
- Communicate with you;
- (behavioral) Advertising and profiling
- Provide access (where appropriate) to other Springer Nature group content if you so request
For this, the legal basis is Article 6 sec. 1 sent. 1 lit. b GDPR. The use of your personal data for behavioral advertising and profiling is done for the legitimate interest to improve your experience while using the website, Article 6 sec. 1 sent. 1 lit. f GDPR.
We use the personal data and contact data you provide by registration to inform you directly about our additional products and services. The use of your personal data for directly advertising related products and services is a legitimate interest for us as a provider of this website, Article 6 sec. 1 sent. 1 lit. f GDPR.
You can object to the use of your personal data for direct marketing at any time. We will then refrain from any processing to the extent it is related to such purposes. You may opt-out of direct marketing via opt-out links in any marketing communication or via user profile pages on the website (where available). You can also inform us about your objection by contacting our Data Protection Office at email@example.com.
We offer notification services such as table-of-contents or new book alerts. This service is provided by means of a double-opt-in. Thus, you will receive an email containing a link by which you can confirm that you are the owner of the email address and wish to be notified via our email service. You can end this service by opting out via the link provided in each notification email. This notification service is based on your consent, Article 6 sec. 1 sent. 1 lit. a GDPR.
Registration data is kept until such time as an account deletion request is made. If such a request is received we will erase your data within 30 days. Statutory storage obligations or the need for legal actions that may arise from misconduct within the services or payment problems can lead to a longer retention of your personal data. In this case, we will inform you accordingly.
V. Information about the specific uses that require registration
You can publicly comment on our blog where we post a variety of articles to inform you about our activities. When posting a comment your name or user name will be made public. To be able to comment on our blog you will have to register as described in IV.
In addition to the extent of processing described under IV, when you post a comment we will retain some of your personal data such as your IP address and name and other metadata such as time of posting. This is necessary to defend ourselves from possible liability claims that may arise from unlawful comments posted by you and reflects our legitimate interest with regard to the legal justification of this processing activity in Article 6 sec. 1 sent. 1 lit. f GDPR.
We reserve the right to delete comments that are off-topic, spam, abusive, use excessive foul language, include ad hominem attacks or offend against legal regulations.
2. Web shop
For the use of our web shop you have to set up an account as described under IV. Your customer account retains your personal data for future purchases. You can change your personal data in your account’s settings. To delete your account, please contact customer service at firstname.lastname@example.org. If you have made a purchase with your account, your account cannot be deleted. However, we can render your account inoperable by removing your personal information, including your email address. We will not perform any action to your account without your expressed permission. This processing is based on Article 6 sec. 1 sent. 1 lit. b.
By statutory law we are required to retain the provided financial data in relation to transactions (including address, payment and order information) for ten years. However, after 2 years we will restrict the processing of your personal data to comply with the statutory requirements and will not process the personal data any further. Regarding this, the retention of your personal data is based on Article 6 sec. 1 sent. 1 lit. c GDPR.
With your email address you can subscribe to our newsletters that provide you with the latest news about our products and services if you consent to receiving such newsletters.
You can further sign up for our newsletter via Facebook. For this purpose, we are using Facebook Lead Ads, a service by Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304 U.S. ("Facebook"). Lead Ads makes it even easier for you to sign up for our newsletter as the form will already be pre-populated via Facebook with your data and you only need to submit the form. Of course, you have the opportunity to amend and review the data before submission. For more information on how lead ads works see here - https://www.facebook.com/business/ads/lead-ads.
The legal basis for this processing is Article 6 sec. 1 sent. 1 lit. a GDPR. Your email address will be retained as long as you subscribe to our newsletters.
You can unsubscribe from this service by opting out via the link provided in each newsletter.
VI. Automated decision making
We do not use your personal data for automated decision making which produces legal effects concerning you or similarly significantly affects you, however we do use your personal data to offer you content and services which we believe may be of interest.
VII. Online advertising
We present online advertising provided using the services of Google DFP, Google AdExchange, Google AdSense, Sovrn OnScroll. Respective advertisement is labelled as ”ADVERTISEMENT” or “AdChoices”. In order to do so, we collect statistical information about you that will be processed by Salesforce DMP, Oracle MOAT, Google Analytics, Google DFP, Google AdExchange, Google AdSense, Sovrn OnScroll. This processing is based on Article 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to improve your website experience and to promote our products and services. The above providers will be automatically informed about your visit on our website. For such purpose, a web beacon is used to place a cookie on your computer.
Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing’s purpose or the period your personal data will be retained. Your personal data will be transferred to and processed inside and outside of the EEA. For further information about the potential risks of a cross border data transfer refer to XI.
It is possible that the above providers may disclose your personal data to its business partners, third parties or authorities.
You can prevent the installation of such a cookie (i) by a respective setting of your browser that blocks the installation of third party cookies, (ii) by deactivating the interest-related advertising under https://adssettings.google.com/authenticated, (iii) generally blocking cookies under https://support.google.com/ads/answer/7395996 or (iv) by deselecting the option for tracking cookies via the Springer Nature cookie preference centre.
Google AdExchange - https://policies.google.com/privacy?hl=en
Google AdSense - https://policies.google.com/privacy?hl=en
Sovrn OnScroll - https://www.sovrn.com/privacy-policy-eu/
Oracle MOAT - https://moat.com/privacy
Google Analytics - https://policies.google.com/privacy?hl=en
Google DFP - https://policies.google.com/privacy?hl=en
Google AdWords Remarketing and Facebook Custom Audience
In this website, we use the remarketing or “Similar audiences” feature of AdWords offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”
Third party providers, including Google, place advertisements on websites on the internet. Third party providers, including Google, use stored cookies/tracking information to place advertisements based on previous visits of a user on this website.
For additional information on the anonymous analysis of your search behavior please refer to:
You may object to data collection and storage for the purpose of remarketing at any time - this objection will be effective for the future, but not retroactively - by deactivating interest-based advertising in Google or by deactivating the services on the website of the Network Advertising Initiative. Note: in that case, you may not be able to use all features of this website anymore. By using this website, you grant your consent to the processing of data collected about you by Google in the manner and for the purpose described above.
Furthermore, this Website uses retargeting tags and Custom Audience of Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304 U.S., hereinafter referred to as “Facebook”.
When you visit our web pages, remarketing tags will build a direct connection between your browser and the Facebook server. This way, Facebook learns that you have visited our web page with your IP address. This will enable Facebook to match your visit of our pages with your user account. The information obtained this way can be used to display Facebook ads. Please note that we as the provider of the webpages do not receive any information on the contents of data transferred and their use by Facebook.
If you do not wish your data to be collected via Custom Audience, you can deactivate custom Audience using this link.
For statistical analyses we use the web analytics Google Analytics to collect information about the use of this site.
General tracking information
The tools collect information such as:
- Device and browser information (operating system information, Mobile device identifier, mobile operating system, etc.)
- IP address
- Page accessed, URL click stream (the chronological order of our internet sites you visited)
- Geographic location
- Time of visit
- Referring site, application, or service
We use the information we get from the providers only to determine the most useful information you are looking for, and to improve and optimize this website. We do not combine the information collected through the use of the tools with personal data.
Depending on the provider the information generated about your use of the website may be transferred to and processed in third countries, e.g. the United States. For further information about the potential risks of a cross border data transfer please refer to section XI. The tools collect only the IP address assigned to you on the date you visit this site, rather than your name or any other identifying information. The provider will use this information in order to evaluate your use of the website, to compile reports on website activities and to provide other services relating to website and internet use to us.
The legal basis for this processing is Art. 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to analyze our website’s traffic to improve the user’s experience and to optimize the website in general.
Google Analytics / Google Tag Manager
We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). On our behalf Google will use the information generated by a cookie for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet activity in connection with the use of the website.
We have activated the IP-anonymization within the Google Analytics service, and your IP address will be truncated within the area of member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. The IP-address your browser conveys within the scope of Google Analytics will not be associated with any other data held by Google.
- Pseudonymous: IP Address
You can use the scientificamerican.com cookie banner, or your browser, to manage your cookie settings and opt out of these cookies at any time.
IX. Third party content, social media plugins, and Do Not Track
1. Links to third party websites
2. Social media plugins
Our website may use social media plugins to enable you to easily share information with others. When you visit our website, the operator of the social media plugin that is on our website can place a cookie on your computer that lets that operator recognize individuals on their website who have previously visited our website. If you have previously logged into the social media website while browsing on our website, social media plugins may allow that social media website to receive directly identifiable information about you that shows you have visited our website. The social media plugin may collect this information for visitors who have logged into social networks, whether or not they specifically interact with the plugin on our website. Social media plugins also allow the social media website to share information about your activities on our website with other users of their social media website. We do not control any of the content from social media plugins. For more information about social plugins from social media websites, you should refer to those websites’ privacy and data sharing statements.
3. Do Not Track
There are different ways you can prevent tracking of your online activity. One of them is setting a preference in your browser that alerts websites you visit that you do not want them to collect certain information about you. This is referred to as a Do-Not-Track (“DNT”) signal. Please note that currently our website does not respond to these DNT signals from web browsers. At this time, there is no universally accepted standard for what a company should do when a DNT signal is detected.
X. Information sharing
Where personal data is disclosed to the following third parties for the purposes mentioned above the legal basis for the transfer of your personal data is Article 6 sec. 1 sent. 1 lit. b and f GDPR. Some of the recipients may reside outside the EEA. For further information about cross border transfer in general and transfers outside of the EEA see XI.
We may disclose anonymous aggregate statistics about users of the website in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will include no personal data.
We may disclose your personal data to contractors who assist us in providing the services we offer through the website. Such a transfer will be based on data processing agreements. Therefore, our contractors will only use your personal data to the extent necessary to perform their functions and will be contractually bound to process your personal data only on our behalf and in compliance with our requests.
In the event that we undergo re-organization or are sold to a third party, any personal data we hold about you may be transferred to that re-organized entity or third party in compliance with applicable law.
We may disclose your personal data if legally entitled or required to do so (for example if required by law or by a court order).
XI. Cross border data transfers
Within the scope of our information sharing activities set out above, your personal data may be transferred to other countries (including countries outside the EEA) which may have different data protection standards from your country of residence. Please note that data processed in a foreign country may be subject to foreign laws and accessible to foreign governments, courts, law enforcement, and regulatory agencies. However, we will endeavor to take reasonable measures to maintain an adequate level of data protection when sharing your personal data with such countries.
In the case of a transfer outside of the EEA, this transfer is safeguarded by privacy the Privacy Shield and EU Model Clauses. You can find further information about the aforementioned safeguards by following this link https://ec.europa.eu/info/law/law-topic/data-protection_en
We have reasonable state of the art security measures in place to protect against the loss, misuse and alteration of personal data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized personnel have access to personal data. Whilst we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we use all reasonable efforts to prevent it.
You should bear in mind that submission of information over the internet is never entirely secure. We cannot guarantee the security of information you submit via our website whilst it is in transit over the internet and any such submission is at your own risk.
XIII. Data retention
We strive to keep our processing activities with respect to your personal data as limited as possible. In the absence of specific retention periods set out in this policy, your personal data will be retained only for as long as we need it to fulfill the purpose for which we have collected it and, if applicable, as long as required by statutory retention requirements.
XIV. Your rights
Under the legislation applicable to you, you may be entitled to exercise some or all of the following rights:
1. require (i) information as to whether your personal data is retained and (ii) access to and/or duplicates of your personal data retained, including the purposes of the processing, the categories of personal data concerned, and the data recipients as well as potential retention periods;
2. request rectification, removal or restriction of your personal data, e.g. because (i) it is incomplete or inaccurate, (ii) it is no longer needed for the purposes for which it was collected, or (iii) the consent on which the processing was based has been withdrawn;
3. refuse to provide and – without impact to data processing activities that have taken place before such withdrawal – withdraw your consent to processing of your personal data at any time;
4. object, on grounds relating to your particular situation, that your personal data shall be subject to a processing. In this case, please provide us with information about your particular situation. After the assessment of the facts presented by you we will either stop processing your personal data or present you our compelling legitimate grounds for an ongoing processing;
5. take legal actions in relation to any potential breach of your rights regarding the processing of your personal data, as well as to lodge complaints before the competent data protection regulators;
6. require (i) to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and (ii) to transmit those data to another controller without hindrance from our side; where technically feasible you shall have the right to have the personal data transmitted directly from us to another controller;
7. not to be subject to any automated decision making, including profiling (automatic decisions based on data processing by automatic means, for the purpose of assessing several personal aspects) which produce legal effects on you or affects you with similar significance; and/or
8. Your California Privacy Rights: We may share your personal data with third parties for their own direct marketing purposes. If you would like to learn more about the types of personal data we share and who we share it with, or to opt-out from such sharing, please contact us using the contact details set out below.
You may (i) exercise the rights referred to above or (ii) pose any questions or (iii) make any complaints regarding our data processing by contacting us using the contact details set out below.
Our website is not directed at children and we do not knowingly collect any personal data from children under 13 years old through our website. However, if the parent or the guardian of a child under 13 years old believes that the child has provided us with personal data, the parent or guardian of that child should contact us at email@example.com to request the deletion of this data from our files.
XVI. Contacting us
The information you provide when contacting us at firstname.lastname@example.org will be processed to handle your request and will be erased when your request is completed. Alternatively, we will restrict the processing of the respective information in accordance with statutory retention requirements.
XVII. Amendments to this policy