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Press Release July 31, 2009

Scientific American Appoints Stone America As Exclusive Licensing Agent

Scientific American Signature Collection to Include Consumer Electronics, Exploration Equipment, Apparel, Toys & Games, Gadgets and More


Stone America Licensing (www.stoneamerica.com), one of the nation's leading licensing firms, announced today the company has been appointed exclusive licensing agent by the world's premier science and technology consumer media brand, Scientific American (www.scientificamerican.com). Founded in 1845, Scientific American is the oldest continuously published magazine in the U.S., delivering the most important developments in modern science, medicine and technology to more than 3 million readers worldwide each month. Over 140 Nobel laureates have contributed to the magazine, helping drive Scientific American's power to inspire, spark new ideas, shift paradigms and expand visions for the future.

Stone America will offer manufacturers and retailers the right to license apparel, toys & games, consumer electronics, exploration equipment, publishing, gadgets, desktop accessories and additional merchandise categories.

"Our partnership with Stone America enables us to leverage the valuable equity that Scientific American possesses with our current audience, and introduce a broader range of consumers to our brand. We are confident that Stone America will help us achieve this without diminishing the reputation and respect that Scientific American has built over its history," says Steven Inchcoombe, President of Scientific American and Managing Director of Nature Publishing Group.

"Consumers of all ages recognize Scientific American as a pre-eminent authority on science and technology, and we see tremendous opportunities for the brand with a wide range of products from toys & games to professional equipment to educational products," says Robert Stone, President of Stone America Licensing. "The beauty of Scientific American is it brings with it credibility and trust to both consumers and retailers."


About Stone America Licensing
Stone America Licensing, one of the nation's premier full-service licensing firms, specializes in enhancing brand equity for some of the world's leading companies, individuals, trademarks and logos. Stone's unique approach maximizes brand potential through total licensing and merchandising solutions that turn brand equity into profit centers for its clients, while upholding brand integrity. Stone America has extensive experience in branded trademark extension licensing and has been involved in licensing of many Fortune 100 brands. The company's current client list includes: Laura Ashley, Bed Head TIGI, Nadia Gellar, Paris Blues, International Truck & Engine, Kampgrounds of America, Under the Canopy, Jennifer Love Hewitt, Anchor Hocking, Andy Capp, JLG, Amy Diamond, University of Oxford, Norman Rockwell, School of Rock, Ne-Yo, David & Goliath and MushaBelly.

About Nature Publishing Group
Throughout all its businesses NPG is dedicated to serving the scientific and medical communities and the wider scientifically interested general public. Part of Macmillan Publishers Limited, NPG is a global company with principal offices in London, New York and Tokyo, and offices in cities worldwide including Boston, Buenos Aires, Delhi, Hong Kong, Madrid, Barcelona, Munich, Heidelberg, Basingstoke, Melbourne, Paris, San Francisco, Seoul and Washington, D.C. For more information, please go to www.nature.com.

About Scientific American
Founded in 1845, Scientific American is the award-winning authoritative source for the science discoveries and technology innovations that matter. The longest continuously published magazine in the U.S., it is translated into 14 languages, and reaches a global audience of more than 6 million. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany. Scientific American is at the heart of Nature Publishing Group's consumer media division, meeting the needs of the general public. For more information, please visit www.scientificamerican.com.


FOR MORE INFORMATION CONTACT:

Kerri Zupp
Stone America Licensing
Tel: 201.964.2418
Email: kzupp@stoneamerica.com

Press Inquiries

Interview requests, corporate and trade press:

  • Rachel Scheer
    Corporate Public Relations Manager, Nature Publishing Group
    New York, NY
    Phone: (212) 451-8569
    Contact by Email
  • Grace Baynes
    Corporate Public Relations, Nature Publishing Group
    London, UK
    Phone: +44 (0)20 7014 4063
    Contact by Email
  • Alex Jackson
    Corporate Communications Officer, Nature Publishing Group
    London
    Phone: +44 (0) 20 843 4850
    Contact by Email

For science writers and journalists about Scientific American content:

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