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Press Release May 11, 2010

Scientific American appoints Mike Florek Executive Vice President


Scientific American is pleased to announce the promotion of Mike Florek to Executive Vice President of Scientific American.  Mike Florek is based in the Scientific American offices in New York City and takes up his position with immediate effect, reporting directly to Nature Publishing Group Managing Director Steven Inchcoombe. Prior to his promotion Florek was Vice President, Finance and Business Development at Scientific American.

Announcing his appointment, Inchcoombe said “Mike’s knowledge of the publishing business and Scientific American’s operations, and his commitment have been invaluable in the past year, and make him the natural choice to lead Scientific American’s business interests going forward.”

In his role as Scientific American’s business leader, Florek will oversee all business functions, including the US Scientific American activities and the international editions. He will work closely with Editor-in-Chief Mariette DiChristina. “I can’t ask for a better business partner than Mariette DiChristina, whose editorial leadership and vision is certain to inspire a tremendous future for the Scientific American team,” said Florek.

Scientific American became part of Nature Publishing Group (NPG) in 2009, after many years as a sister Holtzbrinck organization. Mike Florek’s appointment follows on the heels of Scientific American’s recent hires of Executive Editor Fred Guterl and Design Director Michael Mrak.

“I am extremely confident that Scientific American is only just scratching the surface of the opportunities that our affiliation with Nature Publishing Group (NPG) will afford us,” said Florek. “The company’s commitment to the brand in my opinion has never been stronger.”

Florek joined Scientific American as General Manager in November 2000, and in 2007 was promoted to Vice President and General Manager.  He became Vice President, Finance and Business Development in 2009, when Scientific American joined NPG. Prior to joining Scientific American, Mike worked as a Director of Finance at McGraw Hill and in the finance and marketing departments of Reader’s Digest.


About Scientific American
Founded in 1845, Scientific American is the award-winning authoritative source for the science discoveries and technology innovations that matter. The longest continuously published magazine in the U.S., it is translated into 14 languages, and reaches a global audience of more than 6 million. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany. Scientific American is at the heart of Nature Publishing Group's consumer media division, meeting the needs of the general public. For more information, please visit www.scientificamerican.com.


FOR MORE INFORMATION CONTACT:

Rachel Scheer
Corporate Public Relations Manager, Nature Publishing Group
Tel: (212) 451-8569
Email: r.scheer@us.nature.com

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