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Press Release July 05, 2011

Blog Network Launches on

Today Scientific American launched a new blog network which unites editorial, independent and group blogs under the magazine's banner. The community of 60 bloggers provides authoritative information and insights about science and technology, and their roles in global affairs. The blog network, overseen by Blog Editor Bora Zivkovic, who serves as moderator for the community, encourages discussion and facilitates the exchange of ideas with both the bloggers and Scientific American readers.

Zivkovic, known for his own "A Blog Around The Clock," a blend of chronobiology, science, media and education among other subjects, has invited a diverse group of voices for the network. Bloggers range from graduate students, who are launching their careers, to veteran science writers such as John Horgan, Director of the Center for Science Writings at the Stevens Institute of Technology.

Renowned writers including Jennifer Ouellette ("Cocktail Party Physics"), Darren Naish ("Tetrapod Zoology") and Scott Huler ("Plugged In") join veteran Scientific American bloggers John Platt ("Extinction Countdown") and Jesse Bering ("Bering in Mind") on the network. The format of the blog allows for great diversity in tone and topics. Many of the bloggers focus on the bridge between science and other fields such as philosophy, sociology, music, art, gender and race, hip-hop culture and literature.

"In its 165 year history, Scientific American has built a reputation as the leading publication for science in the general media," says Zivkovic. "The goal of the blog network is to provide a new platform for people in the science community to exchange ideas and interact with the SA readers in a dynamic way."

The Scientific American Blog Network features three new SA editorial blogs. @ScientificAmerican provides news, updates, highlights and anecdotes from the Scientific American newsroom while "The Incubator" highlights the best work by students in science writing and journalism schools. The "Network Central" blog will feature highlights from the blog network each week. Existing SA editorial blogs such as "Observations," "Solar at Home," "Anecdotes from the Archive" and "Expeditions" remain. The network also features new blogs by Scientific American Editors Davide Castelvecchi ("Degrees of Freedom"), Anna Kuchment ("Budding Scientists"), and Scientific American Mind Editor Ingrid Wickelgren ("Streams of Consciousness"). There are future plans to launch additional staff-authored blogs.

The Scientific American Blog Network is hosted on its own landing page,


About Scientific American
Founded in 1845, Scientific American is the award-winning authoritative source for the science discoveries and technology innovations that matter. The longest continuously published magazine in the U.S., it is translated into 14 languages, and reaches a global audience of more than 6 million. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany. Scientific American is at the heart of Nature Publishing Group's consumer media division, meeting the needs of the general public. For more information, please visit


Rachel Scheer
Senior Communications Manager, Nature Publishing Group
Tel: (212) 451-8569

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    Senior Communications Manager, Nature Publishing Group
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