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When Craving Is Better Than Getting

A study published in Nature Neuroscience shows that our own calming thoughts can significantly dampen the arousal we feel when we are anticipating positive rewards. Christie Nicholson reports.

June 30, 2008

A Fair Share's Brain Reward

Getting a decent deal activates the same reward centers of the brain as when people do drugs or win big. Christopher Intagliata reports.

April 28, 2008

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