Sony's Stringer Hosts Star-Studded CES Keynote [Slide Show]
Tom Hanks, Reggie Jackson and Usher are among the celebs to join Sony's chief executive onstage at CES
![Sony's Stringer Hosts Star-Studded CES Keynote [Slide Show]](https://static.scientificamerican.com/sciam/cache/file/60650205-3281-4DCE-A2D7366284B1E09C.jpg?w=590&h=393)
Sony's Stringer Hosts Star-Studded CES Keynote [Slide Show]
- USHERING IN A NEW AGE OF MUSIC: Singer Usher Raymond closed out Stringer’s keynote with a performance and a short conversation about the emergence of individual digital tunes and how they’ve come to replace albums and CDs. Usher mourned the waning interest in the older media, which he likened to a musical journey, but acknowledged that digital music is the here and now. © Larry Greenemeier / Scientific American
- MR. OCTOBER: Former New York Yankees outfielder and slugger Reggie Jackson joined Stringer on stage to talk about new Sony technology, including BRAVIA LCD high-definition television sets that will adorn the new Yankees Stadium in New York when it opens in April. © Larry Greenemeier / Scientific American
- HOUSE CALL: Mehmet Oz joined Stringer on stage to talk about his new Sony Pictures Television program, set to hit the airwaves in the fall. Oz, a regular on Oprah, also provided a number of health tips, noting that a person’s belt size should measure half his or her height. © Larry Greenemeier / Scientific American
- MONSTER MAKER: John Lasseter, chief creative officer for Walt Disney and Pixar animation studios (and one of the animators behind the 2001 movie Monsters, Inc.), talked of a future that will include 3D blu ray disk players in the home. He also announced that Toy Story 3 is expected in theaters in the summer of 2010. © Larry Greenemeier / Scientific American
- COMEDY TEAM: Stringer played the straight man while Hanks yucked it up, joking that Stringer wrote a clause in his Angels and Demons contract that required him to appear at CES. He asked Stringer if he would take the hold off of his paycheck now. Stringer responded, “Maybe not.” © Larry Greenemeier / Scientific American
- MASTER OF CEREMONIES: Sony chief executive Sir Howard Stringer touts his company's tech advances during his CES keynote. He also addressed a number of technologies on the horizon, including a flexible, cardboard-thin Organic Light Emitting Diode (OLED) video screen and a new take on the clock radio that will wake you up with mp3 music or music videos that you choose. “It becomes the perfect bedside companion,” he quipped, “well, maybe not the perfect bedside companion.” © Larry Greenemeier / Scientific American
