Introduction
by Robert Keating

Section 1: The Candidates

1.1   In Search of Charisma
        by S. Alexander Haslam and Stephen D. Reicher

1.2   Character Attacks
        by Yvonne Raley

1.3   The New Psychology of Leadership
        by Stephen D. Reicher, S. Alexander Haslam and Michael J. Platow

Section 2: The Sell

2.1   The Science of Persuasion
        by Robert B. Cialdini

2.2   Politically Irrational
        by Michael Shermer

2.3   The Subtle Power of Hidden Messages
        by Wolfgang Stroebe

2.4   Beyond Fair and Rational
        by Vivian B. Martin

Section 3: The Vote

3.1   The Voting Equation
        by Douglas H. Blair and Robert A. Pollak

3.2   Election by the Numbers
        by Lynn Arthur Sheen and Martin Gardner

3.3   Fixing the Vote
        by Ted Selker

3.4   Ballot Breakdown
        by Wendy M. Grossman

3.5   The Fairest Vote of All
        by Partha Dasgupta and Eric Maskin

3.6   Civic Culture
        by Rodger Doyle

Section 4: The Voter

4.1   Myth: Red-Blue States
        by Rodger Doyle

4.2   The Geography of US Presidential Elections – 1988
        by J. Clark Archer, Fred M. Shelley, Peter J. Taylor and Ellen R. White

4.3   Voter Turnout
        by Rodger Doyle

4.3   The Genetics of Politics
        by Charles Q. Choi

4.4   Voting with the Heart
        by Charles Q. Choi

Section 5: Election 2012

5.1   Obama and Romney Tackle 14 Top Science Questions
        by The Editors