“There is a wonderful city out in the heart of the San Fernando Valley in the State of California, which is probably the most unique city in the world. Its name is Universal City, and it is the only municipality in the universe devoted to the manufacture of moving-picture films. It was officially opened on March 15th, and all of its population of 1,500 people are employed in the art of making pictures. It is nothing more or less than a chameleon city, for the entire complexion and appearance of Universal City can be changed in three days to conform to any nationality, style of architecture, color scheme, or state of preservation which occasion requires.”
—Scientific American, April 1915
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