Brain Studies Reveal Where Aesthetic, Insight Reside

Join Our Community of Science Lovers!


On supporting science journalism

If you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.


Asking people to perform a mental exercise while their brain activity is monitored is a technique that has enabled neuroscientists to probe the biological basis of the human mind. Research reported today has traced two familiar mental phenomena to specific locations in the brain.

One trait believed to differentiate humans from other primates is the ability to appreciate aesthetics. Scientists have suspected that such judgement stems from an area of the brain called the prefrontal cortex--one of the last cortical regions to expand dramatically over evolution---but experimental evidence has been lacking. To test this theory, a team of researchers led by Camilo J. Cela-Conde of Balearic Islands University in Spain showed pictures of art and natural photography to eight subjects, asking them to point out the pictures they found beautiful while imaging their brains using a technique called magnetoencephalography (MEG). As predicted, the task activated the prefrontal cortex. This part of the brain is generally known to play a role in different kinds of decision making, the researchers note, but their analysis further identified a specific region within the prefrontal cortex that responds when an individual deems something beautiful. The study, published online today in the Proceedings of the National Academy of Sciences, suggests that this area may be "intrinsically related to conscious aesthetic perception" and may offer tantalizing insight into how "a phylogenetic change in the prefrontal cortex could give way to the decorative and artistic profusion" in humans.

A second brain study, published online today in the journal PLoS Biology, has brought to light the area of the brain that is activated when we experience a flash of insight--the so-called "Eureka!" moment. Mark Jung-Beeman of Northwestern University and his colleagues devised a series of mental puzzles consisting of three words-- pine, crab and sauce, for example--and asked 37 subjects to come up with a fourth word that could combine with each of the three to form a compound word or phrase (in this case, apple). Subjects were instructed to press a button when they felt a sudden clarity, or "Aha!" Using functional magnetic resonance imaging and electroencephalography, the scientists mapped this experience to a distinct area in the right hemisphere of the brain¿s temporal cortex. The temporal cortex is known to make semantic connections between different kinds of ideas, the researchers report, and putting together known concepts in novel ways might be exactly what defines an insight, Jung-Beeman suggests. "For thousands of years people have said that insight feels different from more straightforward problem solving," he says. "We believe this is the first research showing that distinct computational and neural mechanisms lead to these breakthrough moments." --Alla Katsnelson

It’s Time to Stand Up for Science

If you enjoyed this article, I’d like to ask for your support. Scientific American has served as an advocate for science and industry for 180 years, and right now may be the most critical moment in that two-century history.

I’ve been a Scientific American subscriber since I was 12 years old, and it helped shape the way I look at the world. SciAm always educates and delights me, and inspires a sense of awe for our vast, beautiful universe. I hope it does that for you, too.

If you subscribe to Scientific American, you help ensure that our coverage is centered on meaningful research and discovery; that we have the resources to report on the decisions that threaten labs across the U.S.; and that we support both budding and working scientists at a time when the value of science itself too often goes unrecognized.

In return, you get essential news, captivating podcasts, brilliant infographics, can't-miss newsletters, must-watch videos, challenging games, and the science world's best writing and reporting. You can even gift someone a subscription.

There has never been a more important time for us to stand up and show why science matters. I hope you’ll support us in that mission.

Thank you,

David M. Ewalt, Editor in Chief, Scientific American

Subscribe