(Can't Get No) Satisfaction

The new science of happiness needs some historical perspective

Join Our Community of Science Lovers!

Imagine you have a choice between earning $50,000 a year while other people make $25,000 or earning $100,000 a year while other people get $250,000. Prices of goods and services are the same. Which would you prefer? Surprisingly, studies show that the majority of people select the first option. As H. L. Mencken is said to have quipped, "A wealthy man is one who earns $100 a year more than his wife's sister's husband."

This seemingly illogical preference is just one of the puzzles that science is trying to solve about why happiness can be so elusive in today's world. Several recent books by researchers address the topic, but my skeptic's eye found a historian's long-view analysis to be ultimately the most enlightening.

Consider a paradox outlined by London School of Economics economist Richard Layard in Happiness (Penguin, 2005), in which he shows that we are no happier even though average incomes have more than doubled since 1950 and "we have more food, more clothes, more cars, bigger houses, more central heating, more foreign holidays, a shorter working week, nicer work and, above all, better health." Once average annual income is above $20,000 a head, higher pay brings no greater happiness. Why? One, our genes account for roughly half of our predisposition to be happy or unhappy, and two, our wants are relative to what other people have, not to some absolute measure.


On supporting science journalism

If you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.


Happiness is better equated with satisfaction than pleasure, says Emory University psychiatrist Gregory Berns in Satisfaction (Henry Holt, 2005), because the pursuit of pleasure lands us on a never-ending hedonic treadmill that paradoxically leads to misery. "Satisfaction is an emotion that captures the uniquely human need to impart meaning to one's activities," Berns concludes. "While you might find pleasure by happenstance--winning the lottery, possessing the genes for a sunny temperament, or having the luck not to live in poverty--satisfaction can arise only by the conscious decision to do something. And this makes all the difference in the world, because it is only your own actions for which you may take responsibility and credit."

 


Incomes have more than doubled since 1950, yet we are no happier.


Harvard psychologist Daniel Gilbert goes deeper into our psyches in Stumbling on Happiness (Knopf, 2006), in which he claims, "The human being is the only animal that thinks about the future." Much of our happiness depends on projecting what will make us happy (instead of what actually does), and Gilbert shows that we are not very good at this forethought. Most of us imagine that variety is the spice of life, for example. But in an experiment in which subjects anticipated that they would prefer an assortment of snacks, when it actually came to eating the snacks week after week, subjects in the no-variety group said that they were more satisfied than the subjects in the variety group. "Wonderful things are especially wonderful the first time they happen," Gilbert explains, "but their wonderfulness wanes with repetition."

This habituation to even a multiplicity of wonderfulness is what economists call "declining marginal utility" and married couples call life. But if you think that an array of sexual partners adds to the spice of life, you are mistaken: according to an exhaustive study published in The Social Organization of Sexuality (University of Chicago Press, 1994), married people have more sex than singles--and more orgasms. Historian Jennifer Michael Hecht emphasized this point in The Happiness Myth (Harper, 2007). Her deep and thoughtful historical perspective demonstrates just how time- and culture-dependent is all this happiness research. As she writes, "The basic modern assumptions about how to be happy are nonsense." Take sex. "A century ago, an average man who had not had sex in three years might have felt proud of his health and forbearance, and a woman might have praised herself for the health and happiness benefits of ten years of abstinence."

Most happiness research is based on self-reported data, and Hecht's point is that people a century ago would most likely have answered questions on a happiness survey very differently than they do today.

To understand happiness, we need both history and science.

Michael Shermer is publisher of Skeptic magazine (www.skeptic.com) and a Presidential Fellow at Chapman University. His new book is Heavens on Earth: The Scientific Search for the Afterlife, Immortality, and Utopia (Henry Holt, 2018).

More by Michael Shermer
Scientific American Magazine Vol 296 Issue 3This article was published with the title “(Can't Get No) Satisfaction” in Scientific American Magazine Vol. 296 No. 3 ()
doi:10.1038/scientificamerican032007-4WeJyYErbDPnEBI1yisVg0

It’s Time to Stand Up for Science

If you enjoyed this article, I’d like to ask for your support. Scientific American has served as an advocate for science and industry for 180 years, and right now may be the most critical moment in that two-century history.

I’ve been a Scientific American subscriber since I was 12 years old, and it helped shape the way I look at the world. SciAm always educates and delights me, and inspires a sense of awe for our vast, beautiful universe. I hope it does that for you, too.

If you subscribe to Scientific American, you help ensure that our coverage is centered on meaningful research and discovery; that we have the resources to report on the decisions that threaten labs across the U.S.; and that we support both budding and working scientists at a time when the value of science itself too often goes unrecognized.

In return, you get essential news, captivating podcasts, brilliant infographics, can't-miss newsletters, must-watch videos, challenging games, and the science world's best writing and reporting. You can even gift someone a subscription.

There has never been a more important time for us to stand up and show why science matters. I hope you’ll support us in that mission.

Thank you,

David M. Ewalt, Editor in Chief, Scientific American

Subscribe