Eight million metric tons of plastic waste enter the oceans every year. This equates to one garbage truck’s worth of plastic being dumped into our oceans every minute. The total weight is the equivalent of 90 aircraft carriers. On top of that, models project that by 2050, there will be more plastic by weight than fish in the oceans.

This is tragic for many reasons. Whales, fish, seabirds, turtles and many other animals are eating the plastic and dying en masse. There are many studies in process exploring the relationship between human health problems and consuming fish that contain microplastics (bottles and other single-use items that have broken down). Oceanic ecosystems around the world have been ravaged by plastic waste.

This, of course, was all pre-COVID-19. 


At the outset, it seemed that there might be an environmental silver lining to the global pandemic. With social distancing keeping people off the roads and out of the skies, air quality has seen drastic improvements around the world. Carbon emissions are projected to fall by 4 percent in 2020 compared to 2019. In China, the extended shuttering of factories temporarily cleared the country’s infamous smog and significantly lowered pollution rates. Perhaps an even more enduring result of the coronavirus may be wildlife conservation efforts in Asia, thanks to enhanced scrutiny of wet markets (where it’s suspected the virus made the leap to humans). Vietnam, one of the biggest offenders, has recently banned all wildlife imports and closed all of its wildlife markets. The good news has been—well, really good.

However, the same cannot be said for our oceans, which have been hard hit in recent months. COVID-19 triggered an estimated global use of 129 billion face masks and 65 billion gloves every month. If we stitched together all of the masks manufactured already, and projected to be produced, we’d be able to cover the entire landmass of Switzerland. 

Credit: Geoffrey Abraham

The practical problems with gloves and masks finding their way into our rivers and oceans is that they can easily be mistaken for jellyfish, a favorite food of sea turtles. Because of their elastic components, masks also have increased risks of entanglement for a wide variety of fish, animals and birds. 


And that’s just PPE. When it comes to the rapid rise in single-use plastic resulting from COVID-19, the story gets even more complicated.

The oil market collapsed, making plastic cheaper to use than ever. COVID, along with OPEC politics, has contributed to a global crash in the oil markets. Oil and natural gas (the latter of which was already at record low prices pre-COVID) are the key raw materials used to make plastic. Their all-time low cost has increased the price disparity between alternative materials (think cellulose, seaweed) and virgin plastic, which has always been the most inexpensive way to package goods. To be financially competitive in the marketplace, it is now extremely advantageous to package your goods in newly made, cheap virgin plastic. 

Single-use plastic use is going through the roof as a result of increased takeout. With the economic crisis making the average consumer more price-sensitive, affordable goods are taking precedence over environmentally friendly ones. Since grocery items that come in plastic are universally less expensive, those items are the go-to for cash-strapped shoppers. And while takeout has been the saving grace for many restaurants, it’s also contributing to the growing heap of single-use plastic globally. Much of this kind of plastic is not recyclable. 2020 is on pace to see 30 percent more waste than 2019.


Recycling systems around the world are starting to break down because of COVID-19 budget strains. So, where does all this extra plastic go?

In the Western world, much of it ends up either in landfills (in North America) or incinerated (in Europe), and a small amount—10 percent on average—gets recycled. The U.S. has about 9,000 recycling facilities, most of which are run by municipalities and tied to local budgets. As states bear the brunt of COVID-19-related health and unemployment costs, some municipalities are suspending their recycling services. Peoria, Illinois, has already cut recycling programs. Omaha and New Orleans are considering massive cuts to save money as well. Lexington, Va., is also considering curbing its curbside recycling.

In the developing world, plastic often ends up mismanaged in open dumps, eventually leaking into the environment, ultimately making its way into rivers and then into the oceans. Much of the minimal funding directed to waste management infrastructure in developing economies has been reappropriated as a result of the virus. So, what happens in the U.S. and Europe is even further amplified in Indonesia, Brazil, India, Kenya, Guatemala and Haiti. 


Fifteen million waste pickers in the developing world pick up plastic off the streets; out of massive open landfills; and, in many cases, off beaches. In recent months, some waste-picking communities have been forced to pick up twice as much plastic as they once did for the same amount of money. In some cases, this discourages them from picking up plastic at all, as other materials are more valuable.

As far as ocean plastics solutions go, waste pickers are an integral piece of the puzzle—the last line of defense between plastic waste and the oceans. Given current market conditions, many are not able to play this vital role.

Combine the breakdown of the recycling infrastructure in the West and in the developing world with the COVID-19-related explosion of single-use plastic, and you have a plastic tsunami gaining strength in our oceans.


I’m the founder of SoulBuffalo, which formed the Ocean Plastics Leadership Network (OPLN), a community of 67 member organizations (activist to industry) working together to innovate and actualize solutions to the ocean plastics crisis. We’re committed to simplifying communications regarding the gravity of this crisis (so the average person can understand the complexity) and accelerating solutions to this problem. WWF, Coca-Cola, P&G, Greenpeace, the Ellen MacArthur Foundation, Dow, the Ocean Conservancy and National Geographic are among the dozens of organizations on this “Leader-ship” with us.

As a neutral party in a sea of conflicting, wildly variant viewpoints on how to solve this crisis, SoulBuffalo believes tension equals progress. We’re surrounded by brilliant leaders with compelling and often clashing perspectives. 

For example, while many of our NGO and industry partners are steadfastly dedicated to repairing the recycling system, Greenpeace and many activist organizations believe the system is fundamentally flawed, and that we should work to shut off single-use plastic at the tap as soon as possible. It’s this clash of strategies that makes our network very different, and also gives us deep insight into varied perspectives that lead to the vast array of solutions out there.


Transparent supply chains are the first step, and need to accelerate rapidly. There is hope and progress, and some key solutions and programs are paving the way for change. A critical project led by the World Wildlife Fund (WWF) took shape in June. The initiative, called ReSource: Plastic, mostly flew under the radar in a news cycle largely covering the virus, the social justice movement, and the most important presidential election in our lifetime. While it may not have made the waves it deserved in the media, the initiative is a huge step forward. 

Despite our neutrality at the Ocean Plastics Leadership Network, there are specific cases when we stand firmly behind movements in which we believe wholeheartedly. WWF’s ReSource: Plastic initiative is one of these.

WWF is encouraging the top companies in the world to share their plastic footprint publicly, including how much plastic they are currently making and putting in the market, where it goes geographically and their best guess at what happens to it. Is it recycled, landfilled, incinerated or mismanaged, ending up in open dumps or the environment? Transparent accounting of the plastic that is getting into the system is the first step, and in this, ReSource: Plastic has catalytic potential. The open data wheel has begun to turn, with Coca-Cola, Starbucks, McDonald’s, Keurig Dr. Pepper and P&G leading the charge and pulling back the curtain of their operations.


According to the first report, “Transparency 2020, these five companies totaled 4.2 million metric tons of plastic collectively in 2018. For perspective that is 287,279 adult blue whales weighing 330,000 pounds. (A side note: there are only 25,000 blue whales on earth, so 4.2 million metrics tons of blue whales is 11.5 times the current living numbers.) And this is just the annual plastic footprint of just five companies.

This disclosure is a giant leap. If there is courage in the corporate world, this initiative qualifies, as there are clear risks. Open supply chain transparency will empower activist organizations, like OPLN member Greenpeace, to use the data to push for changes they are championing like plastic reduction goals (which no Fortune 500 company has publicly committed to yet).

The findings from ReSource: Plastic with respect to the five launch partner companies include:

  • 8 percent of the total amount of plastic was recycled.
  • 63 percent of the waste in the US ended up in landfills.
  • 41 percent in Europe was incinerated.
  • 74 percent in SE Asia was mismanaged.

Based on the synthesized data, WWF makes four recommendations to its partners and the broader market:

  1. Eliminate unnecessary products (think small non-recyclable items like straws).
  2. Prioritize investment in sustainable production.
  3. Work to double the global recycling rate.
  4. Fill critical data gaps by demanding transparency from more companies.

In the spirit of the five member companies that are working with the WWF (and the three more that just signed on), we urge other companies to step up and make the radical move of being brave, open and transparent. The commitment of companies to sharing this vital information is urgent and valiant. 

To protect the Earth’s oceans, the entire world must know exactly how much plastic is manufactured, recycled, lost, burned or buried. When we have the data from the first 100 major brands, we’re going to be in far better shape, but it will just be the tip of the iceberg. 


Many organizations in the world are calling 2030 the year that the ocean plastics crisis must be solved, or else. And 2030 will be here before we know it. Especially with the recent COVID-19 setbacks, we must do everything in our power to expedite solutions to the plastics crisis. So much of this plastic will end up in our oceans. We must collectively think bigger and faster, as the problem exponentially grows and gathers speed.

When full transparency of the entire global supply chain exists, the decisions made by governments, industry and the NGO sector will be smarter, more tactical and ultimately rooted in fact and fundamental science. Industry, activists and the consumers will all use this data differently. We believe having the data readily available will allow all stakeholders to put the pedal to the metal.

How can we ensure that the top 10,000—not just 100—companies share transparent operational data in the next 10 years? If the world can embrace this fundamental mindset shift toward urgency, and not just wave the red flag but act on it, we may be able to collectively save our oceans by 2030. The choice is ours.