Cultivate Creativity in Everyday Life

Join Our Community of Science Lovers!

My old apartment in New York City had seen better days. Stains had darkened the carpet by several shades, and gusts of wind would blow crumbs of decaying brick from the walls. But those details were easily overshadowed by the glaring health code violation that was the bathroom.

The ceiling had sprung a leak directly over the toilet. Whenever the upstairs neighbors took a shower, dirty water came down in a robust pitter-patter; other times a light drizzle descended. Nature calls whenever she chooses, however, and one day I needed relief during a bathroom downpour. So I threw on my rain slicker, opened my umbrella and charged in. After that day—and until the ceiling was fixed—I kept an umbrella hanging on the towel rack.

My modest innovation, spawned by desperation, does not come close to the blazing insight that led to the creation of Amazon, the iPhone or wrinkle-free pants. Yet psychologist Evangelia G. Chrysikou tells us we can find inspiration by dropping our internal filters and rethinking the uses of everyday objects. Turn to “Your Creative Brain at Work,” on page 24, to garner more tips.


On supporting science journalism

If you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.


With your brain buzzing with ideas, collect your next performance boost from an unexpected source—simply being kind. In “When Nice Guys Finish First,” on page 62, psychologist Daisy Grewal explains that being a good egg helps you gain allies at work and, more important, lets you enjoy life more than the curmudgeons do. (Not that these nice folks would ever gloat about it.)

Even the grim reaper can hoist us closer to mental magnificence. In “Mortal Thoughts,” on page 54, psychologist Michael W. Wiederman explores how acknowledging our inevitable demise can shift our personal values from material goals to idealistic pursuits, encouraging us to focus on the facets of life that are most rewarding.

Abandoning material concerns—such as the desire for a functional bathroom—was a winning strategy for me. In short, I moved. May you also find simple tweaks that allow your mind to soar to creative heights.

SA Mind Vol 23 Issue 3This article was published with the title “Get Creative” in SA Mind Vol. 23 No. 3 (), p. 2
doi:10.1038/scientificamericanmind0712-2

It’s Time to Stand Up for Science

If you enjoyed this article, I’d like to ask for your support. Scientific American has served as an advocate for science and industry for 180 years, and right now may be the most critical moment in that two-century history.

I’ve been a Scientific American subscriber since I was 12 years old, and it helped shape the way I look at the world. SciAm always educates and delights me, and inspires a sense of awe for our vast, beautiful universe. I hope it does that for you, too.

If you subscribe to Scientific American, you help ensure that our coverage is centered on meaningful research and discovery; that we have the resources to report on the decisions that threaten labs across the U.S.; and that we support both budding and working scientists at a time when the value of science itself too often goes unrecognized.

In return, you get essential news, captivating podcasts, brilliant infographics, can't-miss newsletters, must-watch videos, challenging games, and the science world's best writing and reporting. You can even gift someone a subscription.

There has never been a more important time for us to stand up and show why science matters. I hope you’ll support us in that mission.

Thank you,

David M. Ewalt, Editor in Chief, Scientific American

Subscribe