Facebook Look Back.

(Credit: Facebook)

Facebook turns 10 on February 4 and is celebrating by giving its audience of 1.23 billion a way to relive their digital history on the network with a special release called Look Back.

Look Back is meant to be a sentimental experience. It lets members on the Web or mobile either watch a personalized movie, view a collection of their top photos, or read a "thank you" card from the company, depending on how much content they have posted to the service. Those who get the movie will be able to edit the posts that are included in their little Facebook flicks.


"It's been an incredible journey so far, and I'm so grateful to be a part of it. It's been amazing to see how people have used Facebook to build a real community and help each other in so many ways," Facebook CEO Mark Zuckerberg said in a statement shared with CNET. "In the next decade, we have the opportunity and responsibility to connect everyone and to keep serving the community as best we can."

Facebook's plan for the next decade is to spread the social-networking love to emerging products. Closer to home, the company is campaigning for coolness and reinventing itself with a series of standalone applications that present Facebook in alternative formats. Monday, the 10-year old company released Paper for iPhone owners in the US. The application presents News Feed and other news in a digestible format better suited for smartphones. Paper seems to be an imagining of what the social network would be like if it were built in 2014.

Look for Look Back to pop up in News Feed and stir up social-networking nostalgia on Tuesday.


Facebook then and now (pictures)

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