New Issue: Orbital Catastrophe Ahead? Read Now

An Interview with the CEO of the Only U.S.-Based Hearing-Aid Manufacturer

Join Our Community of Science Lovers!

This month, in my Scientific American column, I wrote about the new age of hearing aids that’s about to dawn. Thanks to a new law, an audiologist consultation will no longer be required to buy hearing aids—and as a result, companies like Apple, Samsung, and Bose are free to enter the market. The hope is that all kinds of interesting new ear-based innovation might result.

As part of a story for “CBS Sunday Morning,” I interviewed Achin Bhowmik. He’s the chief technology officer at Starkey, the only U.S.-based hearing-aid maker. He joined Starkey after spending 15 years as a VP at Intel, in charge of the Perceptual Computing group—that is, he worked with sensors and artificial intelligence to help machines perceive the world the way we do.

At Starkey, he uses similar—”but instead of making an autonomous robot, I get to help people sense and understand the world better,” he says.


On supporting science journalism

If you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.


Bhowmik believes that a hearing aid can do a lot more for us than amplify sound. At the moment, he says, “We’ll transform the hearing aid with sensors and AI to become a true gateway to your health.”

For starters, new Starkey models coming later this year contain accelerometers—motion sensors like the ones in our phones. “It’s going to become your physical activity tracker,” he says, capable of counting steps and monitoring your heart rate. Your ear, it turns out, is a great place to get a pulse. “We are so close to the brain. We are able to get high-fidelity signal for heart rate decoding. Suddenly, there’s a drop of 30 beats per minute; your doctor should know that. Right?”

“But let’s go one step beyond that: Fall detection,” he says. “Falls are a major health hazard—in fact, number nine in the list of top ten health hazard for senior adults. Fifty percent of older adults that fall die within a year.” The new hearing aid, he says, will automatically detect a fall and send an alert to your loved ones.

Finally, he says, there’s yet another frontier for an ear-based computer: translations.

“It is a listening device,” Bhowmik says. “If I’m already using a hearing aid, which is connected via the iPhone to the power of the cloud, I should be able to ask a question in English, and a Chinese person would hear that in Chinese [coming from my phone], reply back in Chinese, and I will hear the answer in English through my hearing aid.”

The in-ear computer depicted in the sci-fi movie “Her,” he says, “is within sight. The advances that are happening in computation, artificial intelligence, connectivity, connectivity to the cloud, and sensors are bringing that feature to reality sooner than we would have thought even a few years ago.”

David Pogue is the anchor columnist for Yahoo Tech and host of several NOVA miniseries on PBS.

More by David Pogue
Scientific American Magazine Vol 319 Issue 3This article was published with the title “An Interview with the CEO of the Only U.S.-Based Hearing-Aid Manufacturer” in Scientific American Magazine Vol. 319 No. 3 ()
doi:10.1038/scientificamerican092018-4kV2dwHlPJQaYieOY3LEZ6

Subscribe to Support Independent Journalism

Great science journalism requires human expertise, time, effort and creativity. And it costs money. That’s why I and the journalists here at Scientific American hope you’ll join our community.

When you subscribe, you are supporting staff and freelance journalists who are passionate about telling science stories that are true, important and compelling. Our editors and reporters are often experts in their fields, which means they understand the nuances of big discoveries and can untangle the breakthroughs from the hype. With a subscription, you are also supporting rigorous fact-checking to ensure the words we publish are precise and accurate. And you’re supporting original illustrations, graphics and photos that bring you closer to an advanced laboratory, an ice sheet in Antarctica or a space mission in orbit. You’re helping us craft other types of high-quality journalism as well: Our newsletters are carefully written, edited and curated by staffers you have or will come to know and love. Our Science Quickly podcast is based on original reporting, collaboration with editors and scientists and exacting production.

Subscriptions keep this engine running so we can continue to deliver thoughtful, rigorous and independent science journalism to you. In an era of viral misinformation, this work is crucial. If you value what we do, I hope you’ll consider joining us as a subscriber

Thank you,

Jeanna Bryner, Editor in Chief, Scientific American

Subscribe