Samsung's curved Galaxy Round smartphone.



Samsung has won the race to be the first phone manufacturer to launch a flexible smartphone. The company announced late Tuesday evening that the Galaxy Round incorporates the latest in flexible screen technology, along with other unique features.

The device resembles the Galaxy S3 and S4, but it has slight dip in the middle that causes the phone to curve along a vertical axis. The phone's body itself is rigid, so it doesn't exactly flex or bend -- but rather has a stationary curve that is said to fit the contours of a person's face. The company says that this curvature lets users controls their apps, music, and photos more easily.

"As a result of its unique curved design, users can take advantage of round integration experiences like the Roll Effect that enables user to check information such as date, time, missed call and battery easily when home screen is off, and the Gravity Effect for creating visual interaction with the screen by tilting the device," Samsung wrote in a statement. "When the Galaxy Round's display is off while the music player is running, a short press to the left of the device will play the previous track while a short press to the right will play the next track. For pictures and videos, the Side Mirror feature enables users to gain access to list of the album content with a left and right tilt."

The Galaxy Round has a 5.7-inch 1080p screen that has an HD Super AMOLED display. The device is 7.9mm thick, weighs 154g, and has a 2800mAh battery. It runs Android 4.3, has 3GB of RAM, and a 2.3GHz quad-core processor. The smartphone also has a 13-megapixel camera.

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Rumors have been floating the last few weeks that Samsung was working on a flexible display smartphone; and photos of the device even leaked on the Web earlier today.

The product release comes as Samsung faces a slowdown in its core smartphone market. This means the company must find other ways to wow buyers and get them to pay for new devices. A curved display could be one factor that attracts those consumers.

Curved displays, however, are not entirely new to the market. Nokia and Apple have reportedly been working on curved displays for years, and LG recently announced that it plans to launch its first bendable smartphone dubbed the G Flex within a few weeks.

The Galaxy Round will first launch in South Korea in "Luxury Brown" and more colors are forthcoming. It's not yet clear when the company plans to launch the smartphone internationally.