LAS VEGAS, NEV.—Sony Corp. chairman and chief executive Sir Howard Stringer today shared the stage at the Consumer Electronics Show here with a roster of stars, including actor Tom Hanks, Disney and Pixar chief creative officer John Lasseter, TV doctor and Oprah fave Mehmet Oz, former Yankee slugger Reggie Jackson, Dreamworks’s chief executive Jeffrey Katzenberg and singer Usher. (What were the chances of them all being in Las Vegas on the same day?)
During a two-hour keynote, Stringer discussed a variety of new Sony technologies, including the networked BRAVIA LCD high-definition television, VAIO P Series Lifestyle PC and a flexible, cardboard-thin Organic Light Emitting Diode (OLED) video screen. By 2011, he said, 90 percent of Sony’s product categories will connect to the internet and to one another.
Larry Greenemeier is the associate editor of technology for Scientific American, covering a variety of tech-related topics, including biotech, computers, military tech, nanotech and robots. Follow Larry Greenemeier on Twitter Credit: Nick Higgins