Sony's Stringer Hosts Star-Studded CES Keynote [Slide Show]

Tom Hanks, Reggie Jackson and Usher are among the celebs to join Sony's chief executive onstage at CES

Join Our Community of Science Lovers!


On supporting science journalism

If you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.


LAS VEGAS, NEV.—Sony Corp. chairman and chief executive Sir Howard Stringer today shared the stage at the Consumer Electronics Show here with a roster of stars, including actor Tom Hanks, Disney and Pixar chief creative officer John Lasseter, TV doctor and Oprah fave Mehmet Oz, former Yankee slugger Reggie Jackson, Dreamworks’s chief executive Jeffrey Katzenberg and singer Usher. (What were the chances of them all being in Las Vegas on the same day?)

During a two-hour keynote, Stringer discussed a variety of new Sony technologies, including the networked BRAVIA LCD high-definition television, VAIO P Series Lifestyle PC and a flexible, cardboard-thin Organic Light Emitting Diode (OLED) video screen. By 2011, he said, 90 percent of Sony’s product categories will connect to the internet and to one another.

View a slide show highlighting Stringer’s keynote

It’s Time to Stand Up for Science

If you enjoyed this article, I’d like to ask for your support. Scientific American has served as an advocate for science and industry for 180 years, and right now may be the most critical moment in that two-century history.

I’ve been a Scientific American subscriber since I was 12 years old, and it helped shape the way I look at the world. SciAm always educates and delights me, and inspires a sense of awe for our vast, beautiful universe. I hope it does that for you, too.

If you subscribe to Scientific American, you help ensure that our coverage is centered on meaningful research and discovery; that we have the resources to report on the decisions that threaten labs across the U.S.; and that we support both budding and working scientists at a time when the value of science itself too often goes unrecognized.

In return, you get essential news, captivating podcasts, brilliant infographics, can't-miss newsletters, must-watch videos, challenging games, and the science world's best writing and reporting. You can even gift someone a subscription.

There has never been a more important time for us to stand up and show why science matters. I hope you’ll support us in that mission.

Thank you,

David M. Ewalt, Editor in Chief, Scientific American

Subscribe