New Issue: Orbital Catastrophe Ahead? Read Now

Interactive: Rescuing Modern Supermarket Produce from Utter Blandness

Learn about new, tastier foods created via modern plant-breeding techniques

Join Our Community of Science Lovers!


On supporting science journalism

If you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.


Through thousands of years of selective breeding, people all over the world have transformed dinky wild plants into mighty marvels of modern agriculture. Corn was once a scraggly grass with tiny cobs. The broccoli we grow today develops its green flowering heads much faster than older varieties. And supermarket tomatoes are far larger than their wild ancestors. But at some point the demands of industrial agriculture started to compromise texture, nutrition and, in particular, flavor. Breeding fruits and vegetables that were robust enough to survive days or weeks of shipping across states or countries inadvertently sapped a lot of their flavor. Tomatoes, strawberries, melons and other foods have all become blander over time.

In the July Scientific American contributing writer Ferris Jabr examines the biological details underlying this dilemma and explains how some plant breeders are returning flavor to fruits and vegetables with a technique known as marker-assisted breeding. Rather than genetically modifying food, marker-assisted breeding analyzes the DNA inside seeds and young plants to inform smarter breeding choices, making the whole process faster and more precise. You can read an expanded version of Jabr's article and explore an interactive illustration of more flavorful, colorful, nutritious and shapely fruits and vegetables that recently hit the market here.

Scientific American Magazine Vol 311 Issue 1This article was published with the title “Interactive: Rescuing Modern Supermarket Produce from Utter Blandness” in Scientific American Magazine Vol. 311 No. 1 ()
doi:10.1038/scientificamerican072014-9l7fwaEqYx2XJ5WXZ6yWR

Subscribe to Support Independent Journalism

Great science journalism requires human expertise, time, effort and creativity. And it costs money. That’s why I and the journalists here at Scientific American hope you’ll join our community.

When you subscribe, you are supporting staff and freelance journalists who are passionate about telling science stories that are true, important and compelling. Our editors and reporters are often experts in their fields, which means they understand the nuances of big discoveries and can untangle the breakthroughs from the hype. With a subscription, you are also supporting rigorous fact-checking to ensure the words we publish are precise and accurate. And you’re supporting original illustrations, graphics and photos that bring you closer to an advanced laboratory, an ice sheet in Antarctica or a space mission in orbit. You’re helping us craft other types of high-quality journalism as well: Our newsletters are carefully written, edited and curated by staffers you have or will come to know and love. Our Science Quickly podcast is based on original reporting, collaboration with editors and scientists and exacting production.

Subscriptions keep this engine running so we can continue to deliver thoughtful, rigorous and independent science journalism to you. In an era of viral misinformation, this work is crucial. If you value what we do, I hope you’ll consider joining us as a subscriber

Thank you,

Jeanna Bryner, Editor in Chief, Scientific American

Subscribe