Our brains are exquisitely tuned to perceive, recognize and remember faces. We can easily find a friend's face among dozens or hundreds of unfamiliar faces in a busy street. We look at one another's facial expressions for signs of appreciation and disapproval, love and contempt. And even after we have corresponded or spoken on the phone with somebody for a long time, we are often relieved when we are able to meet him or her in person and are able to put “a face to the name.”
The neurons responsible for our refined “face sense” lie in a brain region called the fusiform gyrus. Trauma or lesions to this brain area result in a rare neurological condition called prosopagnosia, or face blindness. Prosopagnostics fail to identify celebrities, close relatives and even themselves in the mirror. But even those of us with normal face-recognition skills are subject to many illusions and biases in face perception.
This article was originally published with the title "What's In a Face?" in SA Special Editions 22, 3s, 56-65 (September 2013)
doi:10.1038/scientificamericanillusions0913-56
ABOUT THE AUTHOR(S)
Susana Martinez-Conde is a professor of ophthalmology, neurology, and physiology and pharmacology at SUNY Downstate Health Sciences University in Brooklyn, N.Y. She is author of the Prisma Prize–winning Sleights of Mind, along with Stephen Macknik and Sandra Blakeslee, and of Champions of Illusion, along with Stephen Macknik. Follow Susana Martinez-Conde on Twitter Credit: Nick Higgins
Stephen L. Macknik is a professor of opthalmology, neurology, and physiology and pharmacology at SUNY Downstate Medical Center in Brooklyn, N.Y. Along with Susana Martinez-Conde and Sandra Blakeslee, he is author of the Prisma Prize-winning Sleights of Mind. Their forthcoming book, Champions of Illusion, will be published by Scientific American/Farrar, Straus and Giroux. Follow Stephen L. Macknik on Twitter Credit: Sean McCabe