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Stories by Barry Schwartz

When Words Decide

Researchers are discovering the myriad ways in which language can have a profound effect on the choices we make--from the foods we eat to the laws we support

July 31, 2007 — Barry Schwartz

The Tyranny of Choice

Logic suggests that having options allows people to select precisely what makes them happiest. But, as studies show, abundant choice often makes for misery

December 1, 2004 — Barry Schwartz