
BehaviorJuly 5, 2016
We're All Biased, but That Doesn't Keep Us from Making Valid Decisions
We can often believe conclusions we reach even when we know that we arrived at them in a biased way
Emily Rosenzweig is an assistant professor of Marketing at the A.B. Freeman School of Business at Tulane University. She studies judgment and decision making, including a focus on understanding the process and boundaries of self-knowledge

We're All Biased, but That Doesn't Keep Us from Making Valid Decisions
We can often believe conclusions we reach even when we know that we arrived at them in a biased way