Mind & BrainMarch 11, 2014
What Creativity and Dishonesty May Have in Common
“Thinking outside the box” has positive and negative aspects
Stories by Francesca Gino
Francesca Gino is an award-winning behavioral scientist and Tandon Family Professor of Business Administration at Harvard Business School. She is author of Rebel Talent: Why It Pays to Break the Rules at Work and in Life, as well as Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan. Follow her on Twitter @francescagino.
February 4, 2014
When Flirting Increases Loyalty
When consumers “flirt” with another brand, it can strengthen ties to their old favorite
December 17, 2013
Gaining Status with Red Sneakers
Sometimes breaking social rules brings benefits
BehaviorMay 14, 2013
Why Rituals Work
There are real benefits to rituals, religious or otherwise