
BehaviorMarch 14, 2019
The Internet Knows You Better Than Your Spouse Does
The traces we leave on the Web and on our digital devices can give advertisers and others surprising, and sometimes disturbing, insights into our psychology
Science journalist Frank Luerweg, age 50, fed a part of this article into Apply Magic Sauce. Its algorithm identified him as a 31-year-old, which he took as a compliment.

The Internet Knows You Better Than Your Spouse Does
The traces we leave on the Web and on our digital devices can give advertisers and others surprising, and sometimes disturbing, insights into our psychology