
The SciencesMay 1, 1954
The Electoral Switch of 1952
The last Presidential election represented a major change in the behavior of the U. S. electorate. An account of a large-scale study of what kinds of voters changed and why

The Electoral Switch of 1952
The last Presidential election represented a major change in the behavior of the U. S. electorate. An account of a large-scale study of what kinds of voters changed and why

Television and the Election
The new medium played an important part in the recent presidential campaign. How did it compare with radio, newspapers and magazines as a source of information?