BehaviorDecember 1, 2020
Does Failure Make Victory Seem Sweeter?
Researchers investigate the “sour-grape effect”
Stories by Hallgeir Sjåstad
Hallgeir Sjåstad is a psychologist and associate professor at the Norwegian School of Economics. This study was conducted in collaboration with his co-authors, Roy Baumeister (University of Queensland) and Michael Ent (Towson University).