
OpinionJanuary 30, 2020
When “Reasonable” Trumps “Rational”
Research shows that people sometimes ignore their own self-interest in making decisions
Igor Grossmann, Ph.D., is a social-cognitive scientist at the University of Waterloo studying the meaning of sound judgment and wisdom across cultures.

When “Reasonable” Trumps “Rational”
Research shows that people sometimes ignore their own self-interest in making decisions