Stories by Ingrid Melvaer Paulin, Clare Marash and Rebecca Ortega

Ingrid Melvaer Paulin is a senior behavioral researcher at Duke University's Center for Advanced Hindsight, where she works on applying insights from behavioral economics to the design of products and services that improve people's health, wealth and happiness. She is also a project manager for the Medical Professionalism Project, an innovative online course that explores the complex expectations, challenges and responsibilities of being a health care professional. Clare Marash is a writer and producer. She is part of the team at Salty Features, an independent production company that seeks to create media that is thought-provoking and vital and that enhances the world. She is also a project manager for the Medical Professionalism Project. Rebecca Ortega, MHA, is the director of strategic development for the Center for Interventional Cardiovascular Research and Clinical Trials at the Icahn School of Medicine at Mount Sinai in New York. She was previously the director of education at the Duke Clinical Research Institute.