Culture
Twitter Is Not Rocket Science—It’s Harder
Elon Musk wants to run Twitter like SpaceX. But human behavior will make it much more difficult
Stories by Joe Bak-Coleman
Joe Bak-Coleman is an associate research scientist at the Craig Newmark Center within Columbia University and a fellow at Harvard University’s Institute for Rebooting Social Media. He studies how communications technology impacts society at scale. Follow Joe Bak-Coleman on Twitter @jbakcoleman
