Stories by Katherine L. Milkman

Katherine L. Milkman is a professor at the Wharton School of the University of Pennsylvania who researches behavioral economics and co-directs the Behavior Change for Good Initiative, which created the StepUp Program. Follow Katherine L. Milkman on Twitter @KatyMilkman

Wellness

Using Behavioral Science to Build an Exercise Habit

A new scientific research project to help you get active—and keep you motivated

May 1, 2018 — Katherine L. Milkman and Angela Duckworth

Behavior & Society

When Do Favors Expire?

Research suggests it’s never too early to ask for a favor in return

March 13, 2018 — Katherine L. Milkman, Judd B. Kessler and Amanda Chuan

Mind

The Secret to Online Success: What Makes Content Go Viral

The psychological dimensions of what gets shared and shared and shared again

April 14, 2015 — Liz Rees-Jones, Katherine L. Milkman and Jonah Berger