Stories by Mar Gonzalez-Franco

Mar Gonzalez-Franco, Ph.D., is a neuroscientist and computer scientist at Microsoft Research. Her work is at the intersection of human perception and computer science. In her research, she fosters new forms of interaction that will revolutionize how humans use technologies. Her interest lies in spatial computing and on the wild use of technology. Follow her on Twitter @twi_mar.

Behavior & Society

How GPS Weakens Memory—and What We Can Do about It

A new app helps you navigate, not with turn-by-turn directions but via audio “beacons”

May 7, 2021 — Mar Gonzalez-Franco, Gregory Dane Clemenson and Amos Miller | Opinion

Behavior & Society

Would You Give a Virtual Electric Shock to an Avatar?

In a repeat of a classic experiment, we find that people who are only unenthusiastically obeying unethical orders still experience trauma

April 12, 2019 — Mar Gonzalez-Franco and Mel Slater