PolicyApril 4, 2018
How the Word "but" Could Save the World
It makes narratives more compelling—and if those narratives help the public appreciate science, that's a very good thing
Stories by Marc Kuchner
Marc Kuchner is the author of Marketing for Scientists published by Island Press. For more information, go to www.marketingforscientists.com or follow him on Twitter @marckuchner.
Space & PhysicsNovember 1, 2016
The "Last Starfighter" Model for Citizen Science
Like the hero of the 1984 space opera, ordinary folks sometimes have extraordinary gifts that can be put to use—in this case, in service of discovery
Mind & BrainSeptember 24, 2012
We Are All Politicians Now: Science Communication and the Romney 47 Percent Video
EvolutionSeptember 2, 2012
Bill Nye's "Don't Teach Creationism " Video Dissected by Business Communication Expert
The SciencesJuly 26, 2012
Marketing Your Science? Keep it Real: An Interview with Congressman Robert Walker
The SciencesJune 12, 2012
Flame Challenge Fails to Challenge Negative Stereotypes of Scientists
The SciencesJune 8, 2012
Don t Be Arrogant, Do Tell a Story: An Interview with Congressman Robert Walker about How Scientists Should Interact with Congress
TechnologyMay 1, 2012
Stars to the Rescue
Science as a new cause célèbre
The SciencesMarch 9, 2012
Entertainers Sticking Up for Science: The Help We ve Been Pleading For?
The SciencesJanuary 24, 2012
The Open Science Paradox
EnvironmentOctober 24, 2011
Hungry for Jobs and for Change, Scientists Join the Occupy Movement
Mind & BrainOctober 7, 2011
Optimism and Enthusiasm: Lessons for Scientists from Steve Jobs