CognitionMarch 1, 2014
Why Your First Idea Can Blind You to a Better One
While we are working through a problem, the brain’s tendency to stick with familiar ideas can literally blind us to superior solutions
Stories by Merim Bilalić
Merim Bilali´c is a professor of cognitive psychology at the University of Northumbria at Newcastle. His research on the Einstellung effect won the British Psychological Society’s Award for Outstanding Doctoral Research Contributions to Psychology in 2008. His latest book is The Neuroscience of Expertise (Cambridge University Press, 2017).