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Stories by Michael I. Norton

Why Don’t You Want to Sing and Dance in Public?

Research probes the origins of performance shyness

February 24, 2015 — Lan Nguyen Chaplin and Michael I. Norton

Why Greed Begets More Greed

Bad behavior gets “paid forward” more than kindness. It need not be that way

February 24, 2014 — Michael I. Norton

Behavior & Society

Why Rituals Work

There are real benefits to rituals, religious or otherwise

May 14, 2013 — Francesca Gino and Michael I. Norton

The "Last Place Aversion" Paradox

The surprising psychology of the Occupy Wall Street protests

October 12, 2011 — Ilyana Kuziemko and Michael I. Norton

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