
What Your Facebook Network Reveals about How You Use Your Brain
If your friends mostly know each other only indirectly, through you, you're likely to be a better problem solver and to be more successful overall
Michael Platt is the James S. Riepe Penn Integrates Knowledge University professor of neuroscience, marketing, and psychology and Director of the Wharton Neuroscience Initiative at the University of Pennsylvania. He studies decision making and social interaction using tools from neuroscience, psychology, economics and anthropology.
If your friends mostly know each other only indirectly, through you, you're likely to be a better problem solver and to be more successful overall
Our evolutionary cousins are exquisitely attuned to signals about sex and social status—the same signals that many successful ads rely on
The interactions of neurons reveal that connections are critical in how we decide
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